The January 2025 edition of the EasyWebinar newsletter is a marketing‑focused email that aims to help users improve their webinars and promote EasyWebinar’s platform. It opens with a brief greeting and outlines the issue’s contents: a feature spotlight on the in‑built Page Builder, a discussion on whether evergreen webinars are still effective, a success story about Dr. Fryer’s wellness business, practical pre‑webinar attendance tips, and a fun trivia quiz about EasyWebinar features. The Page Builder section highlights the ability to create registration, thank‑you, replay, and other pages without coding, emphasizing templates, cloning, and upsell options. The evergreen webinar article argues that traditional evergreen approaches are outdated but suggests a workflow of live webinars → data collection → refined evergreen automation using EasyWebinar. The Dr. Fryer case study details how webinars were used to attract high‑ticket clients, with specific results: 44% more registrations, 28% lower cost per registration, and 22% higher landing‑page conversion, leading to automated sales of a $5,000+ program. The pre‑webinar rituals section offers concrete tactics (reminder emails/texts, social media hype, show‑up bonuses) to increase live attendance. A trivia table engages readers with three feature‑based questions, answered at the end. The newsletter closes with a call to book a free strategy session and links to social media, reinforcing the promotional intent.
Topics
Feature Spotlight: EasyWebinar’s In‑Built Page Builder
Showcases the Page Builder that lets users create all webinar‑related pages (registration, thank‑you, replay, etc.) without coding, using customizable templates, cloning, and upsell options.
Evergreen Webinar Debate: Are They Still Worth It?
Explains why traditional evergreen webinars (single video on a static page) are less effective today, and proposes a workflow of live webinars → data collection → refined evergreen automation using EasyWebinar.
Success Story: Dr. Fryer Scales Wellness Business with Webinars
Details how Dr. Fryer used EasyWebinar to build a funnel, landing pages, automation, and ad campaigns, resulting in +44% registrations, -28% cost per registration, +22% landing‑page conversion, and automated sales of a $5,000+ program.
Pre‑Webinar Rituals: Tactics to Boost Live Attendance
Provides actionable tips—reminder emails/texts, social media hype, and show‑up bonuses—to increase the percentage of registrants who actually attend the live webinar.
Trivia Engagement: Guess EasyWebinar Features
A playful quiz asking readers to identify three EasyWebinar features, with answers provided later, designed to increase reader interaction and reinforce product knowledge.
Calls to Action: Free Trial, Replay Access, and Strategy Session
Multiple CTAs throughout the newsletter invite readers to watch a webinar replay, try EasyWebinar for free, and book a free strategy session, reinforcing the promotional goal.