Carlos David López García

I'm Carlos, Head Marketing at Idento and Google Ads Product Expert based in Granada. I develop online advertising campaigns and advise clients on SEM and web analytics, with a focus on e-Commerce sites. I've been a Google Ads Product Expert supporting Spain and Latin America and I teach Google Ads, Google Analytics, Tag Manager, SEO/SEM, and e-Commerce at several institutions.

And my hot take is advertising without proper analytics is just expensive guesswork.