This two‑page handout, authored by Bruce E. Brown of Proactive Coaching LLC, introduces high‑school spectators and athletic staff to four distinct styles of cheering observed at sporting events: Negative, Positive, Look‑at‑Me, and Spontaneous. For each type the author describes typical behaviors, the environments in which they arise, and their psychological impact on opponents, teammates, and the broader school community. The piece urges readers to become aware of these patterns and consider how their own school’s athletic department and community culture are reflected in the cheering they witness. The document concludes with a brief endorsement of Brown’s book Proactive Leadership, an “About Us” overview of Proactive Coaching’s mission to improve team culture, and contact information.
Topics
Negative Cheering: Taunting that Can Backfire
Defines negative cheering as mocking or taunting opponents, often emerging in schools with weak crowd control or low administrative respect. Explains that while it may intimidate weaker teams, it can motivate well‑prepared opponents and may escalate into inter‑school altercations.
Positive Cheering: Organized Energy that Boosts Performance
Describes rehearsed, leader‑guided cheers that sincerely aim to support the team, providing a positive energy source for players and enjoyment for students.
Look‑at‑Me Cheering: Attention‑Seeking Disruption
Identifies this type as immature, attention‑seeking behavior from spectators who care more about being seen than the game itself, and suggests relocating such fans to non‑game areas.
Spontaneous Cheering: Authentic, Play‑Driven Excitement
Explains that spontaneous cheering arises from great plays, producing heartfelt, loud, and energizing reactions that benefit both players and fans.
Proactive Coaching’s Vision: Cultivating Excellence in Teams
Summarizes the organization’s mission to provide presentations and materials that help coaches, athletes, and leaders intentionally create, change, or restore cultures of excellence, emphasizing competence and character.