Unit 9 - 14 Day Challenge Flyer
The transcript walks fitness coaches through a practical, step‑by‑step process for creating Instagram‑ready flyers that promote a 14‑day challenge and drive sign‑ups via direct messages. It begins by stating the enrollment target (20‑50 participants, with roughly half completing the challenge) and stresses that a flyer is essential for awareness on the feed, story, and DM outreach. The instructor then demonstrates three Canva flyer templates, showing how to add personal or client photos, use the background remover, adjust layers, apply outlines, choose bold fonts (e.g., Anton, Intro Rust, Bobby Jones Soft), and fine‑tune colors for readability. Sample copy is provided – start date, program components (nutrition, training, community, check‑ins), limited spots (20), and a $250 grand prize – and the importance of a clear call‑to‑action (DM to join). Distribution advice covers posting the flyer on the main feed, Instagram story, and using it as a visual hook in DMs, where the real conversion work happens (overcoming objections, explaining benefits). The speaker also shares tips for personalizing flyers with funny or transformation photos, adjusting outlines and effects for contrast, and ensuring legibility. The overall message is that flyer creation is quick, low‑effort, and a critical piece of a broader DM‑focused sales funnel for the challenge.
Topics
Enrollment Target & Funnel Overview for a 14‑Day Challenge
Defines the ideal participant count (20‑50), expected completion rate, and the role of the flyer as the top‑of‑funnel awareness tool feeding into DM conversations.
Canva Flyer Creation Workflow – Three Template Variations
Step‑by‑step guide to building three distinct flyer designs in Canva, covering template selection, adding pages, background removal, layer ordering, and applying effects.
Copy & Visual Elements that Drive Sign‑Ups
Specific copy blocks (start date, program inclusions, limited spots, $250 prize) and visual cues (personal photos, transformation images, bold outlines) that make the flyer compelling.
Distribution Strategy – Feed, Story, and Direct‑Message Conversion
Guidance on posting the flyer on Instagram feed and story, then leveraging it as a conversation starter in DMs to handle objections and close participants.
Design Best Practices & Personalization Tips
Recommendations for font choices, color contrast, outline thickness, and using humorous or client photos to personalize the flyer while maintaining legibility.