Teach your Craft Workshop | Day #3 📆 Thursday, September 10th

Well, hello! Hello! Welcome to day number 3 of Teach Your Craft. Oh my goodness! What a week this has been! Please, as you join, tell me where you are joining from. Please tell me where you are joining from. Let me switch my camera here. There we go. And Tell me, tell me if you watched this morning's video with Bonnie. Were you able to watch this morning's video with Bonnie? If not, I've got to recap it because it was a message that you need to hear. Suze, hi from Florida. Welcome. Bex is here from North Carolina. You know, I am also in North Carolina. I'm so glad that you're here. Steve from Greensboro, North Carolina as well. Hello, Liz. Thank you. Thank you. Marie is here from Austin. Hi, Mady from Canada. Hello, welcome. Okay, looks like you did. Good job, everybody, for watching this morning. So today we're gonna take one big collective deep breath together. Are you ready? Today is a really exciting day. It is okay if you are here with your class figured out and outlined. It is okay if you are here and you're still— what I call it— you're still noodling on it. Please tell me what you call that. It's always fun. It's like we simmer on it, we noodle on it, we, we cook it, we cook on it. It is to be expected, right? So as sequencing your course is going to take a little bit of time for you to wrap your mind around, and today we're gonna set it down. And we're gonna change our gaze from kind of like everything that's inside of us and everything that's going on in our mind, and we're gonna set our gaze to the people who need our course. We're gonna talk about gathering people today. We're gonna talk about— well, I'm not gonna ruin it. We'll get right into it. The one thing that I am loving so much is you all sharing what craft it is that you are going to teach inside the community. And my My favorite part of all is how all of you want to take each other's courses. Even our team have been screenshotting and sharing like, look at this, this is the course that I need, or I need to take this course, I want to take this course. And one of our— Amy on our support team today was like, this is going to be hard because I, I've got it, I've got to support everyone, but all I'm going to want to do is take their courses and learn all of these new things. And so it's really, really fun, and I don't want us to lose sight of the reason that we're here, which is for the impact that we can have on the people that need our course. So we have— there's Amy in the chat. It is hard. So we have quite a lot to get to today, but I think that my hope is that it really clarifies some things for you and gets you excited. So crack open your notebook. I'm going to share my screen. Crack open your notebook. If you have the worksheets for today, that is great as well. Don't forget to check in so you can check in right on the hub. If you are not on the hub, come over and join us on the hub. So if you're watching on YouTube, come on over. The link is right below the video. It's Teach Your Craft Hub. So Sorry, it's bonniechristine.com/teachyourcrafthub. That is where you can check in. Those are going to count towards our giveaways tomorrow, and that's where you can join the chat as well. Okay, so if you have been thinking, I know what I want to teach, but who is going to take this course? Who is going to find me? This is the session that we kind of crack that open and break it apart. I want you to bring your working idea, so it It does not have to be finalized. Your outline can still be in progress. And today we're going to walk through how we're going to begin to invite people into our world. You are here because your craft can pay you twice. That's what we've been talking about this week. Once for what you make and again for what you know. But really the calling is that we believe that your craft was not meant to stop with you. You have spent years learning what it is that you do and that knowledge can become a course that reaches people all over the world and earns beyond the hours that you can personally spend with your products, your hands, your hours, and even one-on-one students. So this is where we're at in the week. Let's take a, a quick look. On day number 1, we learned how to narrow down all of the things that you could possibly teach to the single thing that you are going to teach based on your biggest passions, skills, and actual marketplace demand. On day number 2, that was yesterday, we went from that big idea to beginning to outline the class itself. So you learned that you can teach a portion of your craft as opposed to the entire craft if you want, via a skill or a project-based class. You also learned that the best way to make a class desirable— do you remember?— is to make sure that it solves a problem that your audience is actively looking to solve. Now today, today is day number 3. We're talking about how to find people who want your course, even if you have zero followers, low followers, if you have a lot of followers but the wrong followers, or if you have a lot and you just want more. And then tomorrow we are going to talk about what it means to be an artisan educator. I'm also going to be showing you the simplest tech setup that is affordable and does not compromise quality. And so it's hopefully, it's gonna hopefully all of the technology is gonna just work beautifully for us tomorrow because I'm gonna be doing it for you live. So it should be fun. Now I do have to say that there's a surprise coming tomorrow and it wouldn't be a surprise if I told you about it today. So just make sure that you're here tomorrow. Look at what you have started. I want you to, as you take a deep breath, this is one of the things that I do at the beginning of every mastermind that I host and at the beginning of every team retreat that I host, I want you to take a second and look at your pages and your notes from the last 2 days and just kind of take a minute to arrive to what we're doing today. I want you to think about what has been a takeaway for you, what is sticking out for you. Maybe what did you think about in the middle of the night? Did something wake you up? What are you surprised at maybe that you have found in your notes? So take a moment. moment and start to flip. I'm going to read a couple of the ones that I found in the community that I loved. Today's workshop has taught me how to narrow down a massive course idea concept into 8 to 12 teachable steps. I had the aha moment. I know what people need me to teach. Genuinely so excited to be working on my own course. I have wanted to do it for so long and just not known where to begin. Oh, that's what, that's what gets me so excited, Helen. Rowena says, I've taught in-person classes before, but I really like the framework being taught in this workshop. I've never been comfortable on camera, but I know this is a skill I can learn. Rowena, that is, that is the mindset. I loved reading your comments so much. It meant the world to me. April said, by the end of my class, she, so her ICA, will be able to confidently take a scripture that speaks to her and turn it into her very own meaningful Bible journal page, and then all 12 lesson titles from You Don't Have to Be an Artist to Create Your First Complete Bible Journal Page. That is so exciting, and a course that I want to see come to life in the world. Nikki says, my class will take them from I don't know what to do in a sketchbook to my sketchbook is my daily creative companion. I love that. Claudia says, I've been thinking about teaching macramé, but I'm very intimidated. Glad I'm taking this course. It gives me a path to follow. Yeah, Claudia, macramé would be so fun. I would take that. I would also have my daughter take that. How fun! Michelle says, I have learned more information and tips in these 2 workshop days than I have trying to do this process on my own for the past 2 years. Michelle, I might be a little tired, but when I read that comment, I actually got tears in my eyes. Thank you so much for sharing that. Jennifer said, Bonnie, I think you just broke down lesson planning better than most of the teacher events I've attended. This was so helpful, and I'm saying this as someone who's taught in a school classroom for 8 years. Same, Jennifer. Oh my goodness! And then Elizabeth shared, I can't believe how much value I've gotten out of these 2 days. My takeaway today is that I don't need to overcomplicate the process, and getting really specific is key. Okay, so let me read some of yours in the chat. Annette says, people have approached me for teaching sewing, but I always turn it down. Annette, those, those students are knocking on your door. Going through the homework, I realized I can teach one portion of my sewing skills, not all of my skills. That was eye-opening and game-changing. Okay, so excited. Shalon said, my takeaway and task was taking away the information that does not lead to the goal of the course. I think what makes The best educator is someone who's a filter, right? So they give their students everything they need and at the same time nothing that they don't need. Okay, my friends, a quick reminder that we are on our way to an amazing giveaway stack, and you attending here and checking in is what gets us there. So here's where we're at. We have checked off the first 3 levels, and these giveaways are going out tomorrow. So we're giving away sets of the of the actual tech setup that I'll be showing tomorrow and that I also personally use. I can't wait to show it to you. We're also giving away Apple gift cards. We're super close to giving away the next level. And then the next level, if we can get to it, are course curriculum reviews with me, which I would be so excited about. And then we've got a whole bunch of business grants that I would love to get to as well. If half of you show up for half of our of our days, then we'll reach the full giveaway stack. Alright. So this is what that looks like. To count your seat, you just put in the workshop email that you registered with. This is also what enters you for the giveaway. Now we also have tuition credit. So tuition credit is earned by simply coming anytime within the first 24 hours. So you can get your tuition credit. This is towards Artisan Educator. So I'll be sharing more about that with you today, and you can bank up to $400 in tuition credit. Um, today is the last day, so if you do all 3 days, then we automatically add the last $100. Um, Monday— sorry, not Monday, but day number 1, which was Tuesday— this week is all, uh, discombobulated for me— is already closed. But yesterday and today are both open, except you don't know today's word yet. I'm going to share it a little bit later in today's lesson. So in order to bank your tuition, make sure that you click on the day at the top. Otherwise, you're going to get an error. So click on the day at the top that you're entering it for, and then enter the word, and you will bank your credit. It's going to track all week. Um, okay, an overview of today is that we're going to start with how to grow your audience and the 3 different types of traffic that you can get online. Then we're going to cover, uh, 4 different beliefs of heartfelt marketing. Then I am going to tell you about the Artisan Educator Course today. I'm so excited to share with you what it is We have been working on. And then at the end of today, truly, I have such a big surprise and an announcement to make, and I gotta let you know that now. Also, if you are on the hub, we have opened up questions early. So as you listen today, if you have questions that pop up for you, go ahead and submit them anytime. And that's what we'll be pulling from as we move into the Q&A portion later today. So that's at the top of the hub. Don't put your questions in the chat because that's not where we pull them from. Make sure to do it via the button at the very top of the hub. Okay, my friends, I gotta say, before we dive in, I've got to address something because there is an elephant in the room, isn't there? How many of you get a little bit nervous when we start to talk about marketing? You can wrap your mind around being creative. You can wrap your mind around making beautiful work. You can even wrap around your mind around selling the products that you made. But as soon as we start talking about getting paid, turning your creative knowledge into revenue, it starts to feel a little bit tricky or a little bit hard for many of you. Like there's this wall in between you and actually making money from what you know. So my goal today is to demystify marketing that you can feel really good about and to give you encouragement and information to push you in the right direction. My only goal today is to create belief in your soul that this time You will be able to understand this and utilize it in a different way than maybe you've ever experienced before. I want you to lean into that new identity as an Artisan Educator today, as an Artisan of Education, if you will. I want you to believe that anything is possible if you go all in on yourself, and I want to provide you with the tools to help you get to exactly where you want to go. So in order to start cracking this open, Yeah, I know, I know. Hi. Yes. Yeah, even Hannah says, I'm a marketing professional for others, yet marketing for myself is daunting. So I'm feeling like I'm going to be able to help you. Jane says, yeah, yuck, overwhelming. All right, I could not be more excited for today. First, we're going to start here: email list versus social media. Why don't you just tell me your thoughts about this? I feel like email lists and social media get talked about a ton, and what I want to do is really just simplify it for you today. So, um, social media is for discovery. We're going to talk about all the different kinds of social media and platforms and things today, but social media in its nature is built for discovery. Email is built for depth. Okay, Susan, stay here with me because I've got you covered. All right, so email is built for death. Oh my gosh, death.

Depth.

Okay, be clear on that. It is built for depth. What I really want you to see, and many of you likely know, is that I don't want you to build your business on borrowed land. So everything that I teach here and everything that I teach in Artisan Educator is building a business upon land that you own, land that you stand on. I have been in this business, in this industry, way too long. I have seen many, many, many people build their business on TikTok, build their business on Instagram, build their business on Facebook, build their business on YouTube, build their business on Etsy, build their business on Skillshare, build their business on Spoonflower. And all of those platforms mean that everything about your business is at the helm, is at the, at the will of someone else. Any given day, that platform could disappear. Any given day your account could be removed or deleted, and I've seen it happen. And so one of the ways that I teach everything that we teach is to build your business on land that you own, meaning you get to decide where it goes and how you communicate. So that doesn't mean that we're anti all of these platforms, right? We just understand them for what they are. So these other platforms are built for discovery. How many of you discovered me on a discovery platform? How many of you discovered me on podcast, YouTube, Facebook, Instagram, or Pinterest? I'm guessing the vast majority of you met me somewhere in the land of discovery. So we utilize those platforms for the job that they're good at, which is helping people discover you. As soon as someone discovers you, that's like a handshake, right? So you've met them. at a friend's get-together and you've shaken their hand, right? Well, email is the equivalent of getting someone's phone number, right? So maybe you've met them at a friend's get-together and before you leave, you're like, we have a ton in common. Do you want to just like exchange phone numbers and we'll keep in touch? That is the equivalent of moving from a discovery platform to an email address. One of the things that I want to demystify for you today is that marketing is just relationship building. It just feels differently because it's online as opposed to in person. Okay, so everything kind of coincides with what if you met someone in real life? How would you grow that relationship? So do you remember my first launch that we talked about on Tuesday? Do you remember my very first launch that we talked about on Tuesday? So I shared with you that in October of 2017, I had 4,000 subscribers on my email list. Now, you might think that's a lot, um, it— but in the, in the grand scheme of things, it's not, it's not that many. But anyways, my point is that they had accumulated over 2017, so they had accumulated over 8 years via a little thing in my sidebar that said join my newsletter. My open rate was 6%. Now, if you are new to this, 6% is like the worst open rate you've ever heard of in your entire life. It is like nobody— you send an email and nobody's opening it. Okay, now by February of 2018, I, um, started to pay attention and really focus on growing my email list. And so in just— what is that? October, November, December, January, February— 5 months, I doubled my list. And what— I took my open rate up by like 900%. So I got my open rate up to 60%. Now, to be clear, I didn't spend a dollar in that amount of time. There was no paid advertising. It was completely organic. So I can imagine that you— oh, Nancy, my heart. Nancy said she was one of my 6%. I can imagine that you would love to know how I did that. So I'm going to tell you how I did that. First of all, I started writing to my email list. So this has been so fun because I've been diving back into all of these stats and emails. So in October, I began emailing my email list every single week. Now, I didn't have anything to sell, so I was not selling. I was connecting. I was reestablishing relationship. I was talking to them— gasp— as if they were humans. All right, that is all that I started to do was communicate regularly with my email list. If you are here with an email list that you have not emailed in the last 4 weeks, you could leave right now and get your money's worth. Actually, this is a free workshop. You could leave right now and get your time's worth. All you need to do is start regularly communicating with your email list human to human. So this is not marketing, this is not selling, this is human to human connection as if you were building a relationship with a human in the real world. After I started emailing my list every single week, I also created a 2-email sequence. We call that a nurture sequence. And so no matter when someone came on my list, they would get these 2 emails. And the 2 emails really introduced who I was and what I was doing. And most importantly, it asked them to hit respond and introduce themselves to me. So this is really the magic. It is getting to know people. It is building relationships authentically, genuinely, genuine interest in the people who are coming into your world. So striking up a conversation with them. Now, second, that was what I did with my existing email list, the way that I— so that's how I took my open rate from 6% to 60%. Now let's talk about how I went from 4,000 to 8,000. Well, I gave people a reason to join my email list. So on November 13th, I held a free 5-day mini course on pattern design. Okay, on November 17th, I announced my signature course Surface Design Immersion for the first time. It was not open, I just said that it was coming. And then January 15th, I held another free class on pattern design It doesn't really matter, but this was for a workflow for the iPad. And then on January 24th, I sent an email that announced this upcoming course, Surface Design Immersion. I didn't open it until mid-February. All right, that's all I did. So I started communicating with my list organically and from my heart, and I started to give people a reason to join my email list. That brings me to what that is. So we have to learn a couple of pieces of language, and that reason for someone to join your list is called an opt-in. Now, an opt-in, you'll hear be called a bunch of different things. You could call this a freebie, an opt-in. Sometimes you'll hear it called a lead magnet because the email addresses are considered to be leads. I call it an opt-in. This means that someone has raised their hand and opted in to exchange their email address for whatever it is that you have to offer them. Now, this entire lesson— Krista, that's okay, because it's— that's okay, it's part of it. I, I assume that many of you don't have an email list, and you could have one as early as tomorrow. All right, it is not as complicated as we like to make it sound. Um, this whole entire lesson today is going to be a little meta Um, but I want you to see that. I'm going to lean into it. So you are in an opt-in right now. So you decided to exchange your email address for my free 4-day workshop, right? So Teach Your Craft is an opt-in example, and you exchanged your email for the free 4 days. You see that? So it's just a reason to exchange your email address for something that someone wants. So I want you to start thinking about what an opt-in for your course might be. They are— there are a bazillion different ideas that are all very good, but I'm going to give you, I don't know, 6 or 7 to think about. One would be a mini class. You could teach a technique that they could try today. Another idea would be like a practice sheet, so help them improve something that they're working on. Another idea would be something like tools and supplies, like a guide to your favorites. Another option would be a troubleshooting guide, so something like, if, if you're struggling with this, here's the fix for it. Another one would be like a template, so helping them get to a good starting point. Um, a template. Okay, a couple of more. Maybe, uh, before you begin this, uh, help them avoid a mistake. So before you begin checklist— we're going to get there, hang with me. We're going to talk about how to find the people, but we have to start with why are they coming to us in the first place. All right, so another example of a great opt-in would be a quick reference chart, so, um, or a mini project, so a small version of a project. I want you to start thinking about choosing a resource that your future student would need. Now, the way that I think about this is with a concept called the through line. All right, the biggest mistake that I see people make who are trying to grow their email list is creating an opt-in that is not related to the thing that they're trying to build. Okay, so your course. So, uh, I'm going to say that again. The biggest mistake that I see course creators make is that they create an opt-in that is not related to their course. So the through line solves that. Your course sits on a through line, and so that's where we start. That's why we started there instead of here. You already know your course, you already know your student, you already know their struggle. So from there, you're going to back up a few steps and ask yourself, what would be the perfect thing for them to help them get started? I want you to again start with your paid course, then work backwards and think about, uh, uh, what kind of a win could I get them? What would give them a meaningful win? The best opt-ins deliver a genuine and meaningful result. Okay, so maybe some of you are here feeling icky about marketing because maybe Maybe you did sign up for something sometime and it didn't deliver. It was no good. So it felt like a bait and switch, right? Well, yeah, don't do that. So your opt-in has to deliver genuine and meaningful results for the person. It also has to fulfill the promise that you made on the front end. So if you promise something about your opt-in, you better, um, you better deliver on that because this is someone first interaction with who you are and how you teach. And so you're very much looking to build that relationship. Now, relationships depend on trust, right? So trust is a huge part of this, and we're already at a disadvantage because we're online and trust takes longer to build online. The next thing is that it allows them to experience the quality and the depth of your teaching. So the best opt-in will let them experience a little bit of like, what makes you you? Uh, why, why do I want to learn more from you? It's also highly relevant to your offer. So think like step 1, back it up right before they need your course. What do they need? So it is highly relevant to your offer. And, uh, then the last thing that an opt-in must do is that it allows them to see an opportunity for the next step with you. So it allows them to see an opportunity for the next step with you. Now I'm going to talk to you for just a second. I'm watching the chat and I'm seeing all kinds of stuff because we have come into this call today with so much baggage around marketing. And that to me means that you have been marketed to poorly. That means that someone has taken advantage of you in your life at some point. You were You were—you experienced a bait and switch, right? So somewhere in your life, you have experienced poor marketing. That does not mean that marketing is bad, and that's what I'm going to show you today. So I want to invite you to just take all of that noise, all right, and let it fall to your feet just for the next half an hour. Okay, take all of the baggage from marketing that you are holding in your heart today. Let it drop to your feet and see a different way. Okay, I want you to see a different way. One way to do this is to think about a time that you were marketed to and you loved it. Okay, so marketing is beautiful. I love being marketed to when I'm marketed to well by someone who really truly knows me, understands me, and has something that I want. And so I am a huge fan of good marketing. So what we're talking about today is heartfelt marketing with integrity. And that means that you can be a marketer and a maker, and you can release the baggage. So will you join me in that with a clear head and an open mind and an open heart? All right, we'll go back to my deck. Okay, so we're gonna go through some examples. I want you to really get this to click in. All right, so here is an opt-in example. The course is how to design calligraphy. So in this course, you're going to learn brush calligraphy from basic strokes to finished words. All right, so I've got 3 options for opt-ins, and I want you to tell me A, B, or C is the best one. A, B, or C is the best one. A is a beautiful calligraphy desktop background. B is your first calligraphy strokes, a guided practice sheet. Or C is a collection of lettering styles and inspiration. Alright, which one is it? A, B, or C? Which one is the best opt-in for how to design calligraphy? See, this is not so hard. Ding, ding, ding, ding, ding! It's B, your first calligraphy strokes. So that gets someone practicing how to design calligraphy. But the most important thing is that it tells you that they absolutely would be a candidate for a larger course that teaches them how to design calligraphy because they're interested. They are actively wanting to practice that, right? This is such a service to both you and to them because nobody's wasting anybody's time. So something that I see happen a ton is that someone who sells a course, how to design calligraphy, well, they, their opt-in is like beautiful calligraphy print And that really tells you nothing about this person. We're not interested in just growing an email list of, of random people, right? We're looking for the through line so that nobody's wasting each other's time. Like they're the right person who's looking for the help that I can give them. Okay. Let's go to another example. This one is beginning quilting, beginner quilting. So the concept is to sew your first quilt from cutting fabric to finishing the edges. So what is the best opt-in? A, B, or C? A is Sew Your First Quilt Block, a guided mini class. B is Quilt Blocks Inspiration Kit, Designs That Inspire. And C is Beautiful Fabric Color Combinations for Your First Quilt. Which one is it? This one's a little more tricky, right? It's a little bit more tricky. It is A, Sew Your First Quilt Block, a guided mini class. And it's A because after finishing their first block, what a big win, right? They are going to be actively looking to complete the entire quilt. It's the next natural step. Right? So after finishing the first block, completing the entire quilt is the next natural step. Now that doesn't mean that B and C are like the worst examples ever. It's just that A is going to be more on the through line. So B is kind of like over here and C is like kind of over here. So A is properly on the through line. All right. Okay. What about this example? What if your course is nutrition for athletes? Learn to plan your meals and snacks around your training. 3 examples. A is high protein breakfast recipes. B is an athlete's grocery shopping list. Or C is fuel your next workout, a guided meal and snack planner. Which one? This one's also— I, I'm making them progressively trickier. Because A, B, and C are all pretty good, but there is a winner. The winner is C, Fuel Your Next Workout, a guided meal and snack planner. That is because they are going to experience the kind of planning that your course teaches. So this tells you that they are an athlete or they work out, and it also tells you that they are looking to plan meals and snacks, right? So the other ones are, you know, they're getting, They're getting the right category, they're in the right niche, as we call it, but they're not exactly on the through line. So you won't get this right all the time. I certainly don't get it right all the time. But when you think about your course, that's where you're going to start. You're going to back up a step or two, and you're going to think about where is the beginning of this through line, right? The free resource delivers a solid win, and then your course will invite them to go further if they want to. So, uh, give the full win that you promised for You don't have to hold anything back. I don't believe in anything such as giving away too much information. I just don't believe it. I think that the more we give, the more that we impact, regardless of whether people decide to join us for our course or not. So be free, be willing to, to give information. But after they get that win, right, your course is going to invite them to go farther. Now, how many of you are here feeling like you connected with zero followers Zoe or Zach? Meaning Zoe and Zach have zero people on their email list. Their followers are family and friends. They hate social media. Marketing feels icky. They're makers, not marketers. And deep down, they think if their work was good enough, they would just get discovered. All right. So this is really who we're talking to today. I think we all have a little bit of Zoe and Zach in us. There are 3 ways to get traffic. So I want you to write these down. Okay, this is like Online Marketing 101. There are 3 ways to earn traffic or get traffic. There is organic traffic, paid traffic, and borrowed traffic. Today we are going to talk about organic traffic and borrowed traffic. Paid traffic apps, we'll talk about it a little bit, but I'm not going to go in depth with it because I think the majority of us are probably focused on organic and borrowed. So organic traffic means people find you organically. You don't have to be everywhere, but you do have to be somewhere. Okay, so that's really where we got to start today, is that if you are here and you want to grow organically, you have to be willing to be somewhere. Again, you don't have to be everywhere, but you do have to be discoverable, meaning you cannot have an online business and not be discoverable, which means that we have to be willing to be discoverable On a discovery platform. All right. If you agree with me, please say discover in the chat. If you are willing to be discoverable in a way that feels good, in a way that you don't hate, but you've got— if you want organic traffic, you have to be willing to be discoverable. So say discover in the chat. Okay. Amen. Now, the next one is paid. Now paid means that you don't have to be anywhere really, but you do have to pay for traffic. So the gift of paid traffic means that you don't have to try so hard at being in all the places or going viral or finding organic traffic. I do believe that you need to have like a heartbeat online is what I say. So you need to have like a website and maybe you need to, you know, pick a platform and have some kind of presence there even occasionally so that you don't look like You just, you know, haven't been around in the last couple of years. So I like to have a heartbeat, but paid traffic means that you don't have to be everywhere all the time, right? Because you're actually just paying for the traffic that you want instead of relying on the organic way. Now, borrowed traffic is, again, you don't have to be anywhere per se. Borrowed traffic is when, but you do have to build relationships. So borrowed traffic, we're going to go into in depth in just a minute, but it is when you borrow someone else's audience. Again, you do need to have a heartbeat online because somebody else's audience, again, they've got to be able to come discover you. Okay, so if you don't want to do organic, then just listen along for a second. We're going to cover organic and borrowed. Organic traffic comes from discovery platforms. So these are the discovery platforms. The first is social. So Instagram, Facebook, TikTok, X. Now I'm not saying that you have to be on all of these. I'm saying that you have to be on one of them though. You have to be willing to be on one of these platforms in order to gain organic traffic. So Instagram, Facebook, TikTok, X. The next one is search. So search for discovery platforms would be YouTube. YouTube, Pinterest, blogging, or a podcast. A podcast doesn't really fit anywhere on here, but a podcast is a great way to be discoverable as well and grow relationships. And then relationship-based, like in person, right? So those would be shops, guilds, groups, and markets. If you are starting from zero, you can always begin with a relationship. You all, every single one of you, have people within your lungeable circumference that would be interested in this course? I'd actually like you to start thinking about how many people in your elungible circumference right now would be potentially interested in your course. Jot that number down because I'm going to ask you for it in a little bit. So these are the discovery platforms. You ought to choose one at least if you want organic traffic. Now, the other way that I look at this is like, where are your future students currently hanging out? out. Um, so if you are, you know, if, if your students are like 17-year-olds, you should probably go find them on Instagram or TikTok. If they are a little bit older, then they're probably on Instagram or Facebook, right? So you do want to consider where are your students hanging out. Now the next thing that I want to talk about is when you're on a discovery platform, how do you be discoverable? So there is something that I learned from a woman named Amelia. You're going to Amelia Soon called the calling post. So the calling post is when you, um, create a piece of content. So you write, you write a blog post or an Instagram post or something on Facebook, or you do a podcast, but instead of writing to your followers, you write to your non-followers. I want you, if you're multitasking, to come back to me for a second, because this has been one of my biggest discoveries in the last 2 years. Forever, I have always written in the context of writing to my followers. Big unlock for me was understanding how to begin writing to non-followers. Okay, so I'm going to give you a couple of examples. I have not mastered this, but here are 2 examples. So the first one is, uh, a reel on Instagram of mine. It got 214,000 views. Oops. Okay, and then the other one on the left— see if I can get it to play— is what we call a calling post. When I find a creative who's been Googling how to design fabric, she hasn't found my page yet. Okay, that one got 1.4 million views, so that's what I would call properly viral. Those are calling posts, meaning they are written specifically to non-followers. They are written to very specifically get shown into discovery ways. So this is how you grow. All right. This is how you grow any type of account. You create content for non-followers to discover you. Okay. Now, when you do this, I suggest doing 2 to 1. So 2 discovery posts and then 1 nurture post. So don't forget about your followers because you want to grow and deepen that relationship as well. So I always try to do at least one post that is written to my followers for every 2 posts that I write for non-followers. Is this, um, is this unlocking anything for you? So discovery is when you kind of name the struggle, you show how you can help, and you connect with people who don't follow you. And then nurture is share a story, a student result, or more of your process, right? So you deep. So discovery, you go wide. Nurture, you go deep. Okay, so I want to introduce you to Amelia. Amelia, um, has a business called Mother Sews Best. And so Amelia teaches garment sewing. She's a mother of 5, and she began without an advertising budget. So she posted about her first free workshop on Instagram, and she had 600 people join her for her first free workshop, and that first launch brought in several thousand dollars. Now, that income, she told me, felt completely different from what it felt like to sell handmade products. Another student could join without leaving her another pile of orders to sew. So she kept developing this business over the past few years. She is the one who taught me about the calling posts. She has organically grown her Instagram account to more than 800,000 Followers through this concept of the calling post. Okay, Amelia's business brought in $297,000 last year, and she started with the sewing that she knew and an invitation from others to learn. Likewise, Diane Hill, who you're gonna meet as well. Diane's audience was already asking her to learn. So I, I spoke about Diane yesterday. She teaches a type of painting called Chinoiserie. So Diane built an engaged email list of about 5,000 people organically. She told me that her first course launch brought in £80,000. I'm gonna say that again. Her first course launch organically brought in £80,000 in revenue without any paid traffic. So her audience first asked her about brushes and paper, and then they asked her how to paint. She listened, she helped them, she gathered them on her email list. List. She had spent years practicing and sharing her work before that launch, but that course gave her knowledge a way to earn beyond her original paintings. So this is the opportunity that we are talking about here, and you can absolutely do this organically. Now, what in the world do we say when someone says, yes, I want that opt-in? So if you decide that your opt-in is, um, finished and done and you're creating it and someone is like, yes, I want that opt-in. So what you're going to do is send it to them. So there's 2 ways to do this. One is here's a link to sign up for it. Now this is outside of the scope of this workshop, but it is very simple. So it's incredibly simple to sign up for an email service provider and build what we call a landing page that exchanges email addresses for an automated email that sends the opt-in. So I want to encourage you that it's super, super simple, way, way simpler than you think it is. But it's a little bit outside of what we have time to do here together. If you are a little bit scrappy, if you don't know how to do that and you want to be a little bit scrappy, you can say, well, what's your email address? I'll send it right over. So don't hesitate to just be a little scrappy. Be like, send me a DM with your email address or let Let me write down your email address. I'll send it right over. If you're still making your opt-in, you can still ask people if they're interested in it. We call this a hand raiser. So you would say, hey, I'm thinking about making this thing. Would you be interested in it? Somebody raises their hand and says, yes, I'm interested in that. And then you'll be like, great, I'll send you the sign-up link when it's ready, or I'll send it to you when it's ready. Okay, it's very simple. After the opt-in, these are your steps. You're going to deliver your freebie. You are going to connect with them. Hey, hit reply and tell me more about yourself. You're going to set up what we call a nurture sequence. So this is a couple of emails that introduces them to you and your world and the way that you think. And then you're going to invite them eventually to the class that you're developing. This is relational. Okay, so it is a genuine, meaningful relationship that you are building. I'm building them with you right now. I have been inundated with messages from you all, and I'm trying to respond to as many as I can. Like, we're building relationship this week. Okay, let's put down organic, and then we're going to pick up borrowed. So borrowed traffic is really interesting. So if you have zero followers, then borrowed is an incredible way to get started. Your audience is already gathered somewhere, so this method asks you to find them. Okay, so the audience for your course—they're already gathering somewhere. They could be gathering on places like YouTube, on Pinterest. They could be gathering in places like some following someone on Instagram or Facebook or TikTok, or they listen to somebody's podcast. Or they gather to learn together. So local classes, shops, and communities. Okay, so let's take an example really quick. Let's use sewing. All right, so if you're here and you are a sewer and you have no audience, but you're building a course and you've got this really solid opt-in, let's say it's how to choose colors for your first quilt, how to choose colors for your first quilt. So your audience is already gathered in so many different places. They're gathered in guilds, they're gathered in sewing stores, they're listening to sewing podcasts, and they're also buying things like notions from manufacturers. All of these people currently have the attention of your ideal audience, so you could reach out to them and say, hey, this is the message, take a screenshot of this. Hey, I love the way that you I love how you help these people, um, in this way. I love how you help— I love how you help these people in this way. Well, I teach this, and a question that I hear all the time is this. So would you be interested— would I be— would you be interested in letting me serve your audience for you? Would you be interested in letting me help your community? I have this resource, or I teach this thing. If it sounds like a fit for your people, I would love to send over an outline for you. Yeah, I love that. For you. So the whole goal, right, is that this is not like a direct competitor. It's not like someone who's teaching the exact same thing you're teaching, right? It's complementary. And so if you're teaching someone how to match perfect colors in their quilt, then a shop is 100% going to want you to come in and teach that because it's going to help them sell more fabric, right? So that's perfectly complementary and that will get you in front of your audience, even though it's someone else's Okay, is this helping? So I'm always looking for this kind of thing, like if someone can come in and— so the key here is in service of. All right, so the best way to do this is always in service of the other person and their audience. How can you create something that is in service of what their mission is? And if they have something in it, if there's something in it for them, they're way more likely to say yes. If there's something in it for their audience, they're way more likely to say yes. Okay, so is showing up and putting yourself out there hard? It is, my friends, it is. Do your students need you to show up anyways? They do, they do. This is our focus of today, is focusing on them. So the biggest question I think is, will it be worth it? Is this going to be worth it? So I would love to ask you now to put in the number in the chat of the people who you think are in your lungeable circumference that would be interested in the course that you have. If it's 0, you have a plan now, but if it's more than 0, I would love to have you put that number in the chat. What we're gonna do is just dream a little bit. Okay, so Teresa says 10. Luana says 5. RP says 20. Okay, B Hammond says 10. Okay, so we do not need the attention of the entire world. All right, so think about your current audience and any followers that you have, any of your past students if you've taught in person or taught anywhere at all. Says 50. And then if you have any past customers. Whoa, Darlene says $1,500. Yes, yes ma'am. So we're gonna do a little bit of math. Okay, so 30 students at a $100 course is going to equal $3,000. All right, 10 students at a $250 course is going to equal $2,500. 20 students at $500 is going to equal $10,000. So how many students do we need in order to start making significant impact in both students' lives and in our own lives? Okay, you don't have to have thousands and thousands of people. You don't have to have thousands and thousands of students. A few students can make a huge impact right away. And for those of you who have like 1,500, I'm so excited for you to do this I actually have a calculator that I'm going to share with you in just a minute. If you are here and you still feel like I've got nobody in my lungeable circumference, I've got zero, truly, Bonnie, I said I have zero and I have zero. You now have something that you can take action on. So make the first version of your resource, make it on the through line and send the invitation out to the people that you do have. So if you're on a discovery platform, and if not, then find where your audience is and reach out to see if you could start serve that audience. Okay, that is how you grow. And the, the biggest thing I could tell you is that we all start at zero. Every single one of us, no matter who they are in the world, start at a big old zero. Okay, now I get to talk about 4 beliefs that I have of heartfelt marketing. I am so excited for this portion of the call. Um, we're gonna get into it. All right, so this is the moment where you let the baggage fall to your feet. Heartfelt marketing belief number 1 is that selling is a service. If you believe that your course can change someone's life, then you are called to sell it with conviction. Okay, so there's 2 different things that are at play here. There's manipulation and there is persuasion. So when you have icky gross, yucky feelings about marketing, it's because you have at some point experienced manipulation. Okay, and so manipulation in marketing is never okay. Unfortunately, it happens, right? So it's never okay, but also it happens. Now, persuasion is completely different. Persuasion is truthful communication that helps someone recognize the value, believe in the possibility, and decide on whether or not they want to take action, right? So some of us have this bad taste in our mouth because we've experienced manipulation. Somebody kind of like exaggerates the promise or hides information or manufactures pressure for you to decide, and that breaks trust. But what I'm teaching you begins with believing in what you sell. None of us are here selling something that we don't believe in, okay? And so you know what learning this craft has made possible for you in your life. You know that the frustration that you can solve would help someone, and I believe that because of that, you have a responsibility to help that person find you. So show them what your course makes possible. Explain why it's worth what you're asking for it, why the investment is worth it. Repeat the invitation more than once. Ask them directly to buy your course and show them what your course makes possible. Their decision always belongs to them truly. So your responsibility is to make the opportunity known. I kind of said this this morning, like, how dare you not, right? So how dare you have something that would significantly solve someone else's problem or bring them joy, and how dare you not let them know that it exists? So selling truly is a service to the people who need what you have to offer, because we, we're all, uh, in that company of people who are selling good things that are full of integrity. All right, heartfelt marketing belief number 2 is people who pay pay attention. Have you heard this saying? An investment gives someone a reason to say, okay, I am going to make time for this. You better believe that when I paid, I think, I don't know, $30,000 a year to go to college, you better believe that I showed up to every single class and I did every bit of my homework. Now, I also speak from, um, I speak from, uh, experience. So I am a course taker. I actually think that I'm like an excellent course taker. I am so serious about the courses that I take, and I've taken many online courses, and I've paid a lot for them. I've I've paid probably more than many of you combined for online education, and when I do, boy, do I show up. Now, the other interesting thing is that I have signed up for many a free thing, and I just don't show up. My town even offers free classes in business and in the arts, and I just— I've never gone to one, and it's because I'm not invested. Invested students commit to taking action. They get results, and maybe even most of all, they enter a room with people who are there taking it seriously. So people who pay for your course are going to be people who are there to be serious about it, people who are there who are very interested in coming alongside other people who are serious about it, right? And, um, What else did I want to say? I actually think that this is one reason why more expensive courses have such incredible transformations, because if the same exact course was offered for free, people wouldn't invest in it. They wouldn't invest their time. Now, a handful of people would, but the vast majority wouldn't. And so part of getting transformation for people is also inviting them to invest in themselves and invest in their future and take it seriously. Belief number 3 is that prices must be positioned. Okay, so this is called price positioning. I don't care if you charge $97 or $10,000, someone in your audience will say that's too expensive. I'm going to say that one more time because you are, you are entering this position where you are going to start selling your course, and you've got to know this right off the bat. Whether you sell your course for $97 or $9,997, someone will tell you it's too expensive. So you have to do some price positioning. It's expensive compared to So if you don't do the price positioning, they will, because $97 is expensive compared to the coffee that they bought that morning, right? But $97 is not expensive compared to, uh, I don't know, a class that they took at college, or $97 is not expensive compared to the time that it would take them to figure it out all on their own, right? But your future students are not coming to you to buy your course. Your course with that thinking unless you invite them to think that way. So there are 4 ways that your price needs to be put into context. That's all it is, is put the price of your course into context. So time, the time that it will cost them to figure it out on their own is worth a lot. So how much is that money? So are they going to waste money spending it on the wrong tools or wasted materials? Materials. That's not even to mention opportunity cost. So opportunity cost means if you learned this more quickly, you could be making money more quickly than if you took a year to figure it out on your own, right? So that's opportunity cost— what you could be doing instead of trying to figure this out on your own. The next is frustration. So repeating the same mistakes, that's— that costs something. And then opportunity. So the cost of not taking action. So remember, when you price your course and you start to communicate it with people, you need to give them context around why does it cost this much, what is it expensive compared to. What heartfelt marketing belief number 4 is that marketing should be magnetic. Now I'm going to hang out for this one for a minute because it's something that I'm going to ask you to get really comfortable Do you know what a magnet does? A magnet both attracts and repels, and it can do so strongly, right? Depends on the magnet, but strongly attract the right student and then get really comfortable strongly repelling the wrong fit as well. So the faster that people recognize that they either fit or they don't fit, the better off both of you are. You are. So I want to encourage you to have magnetic marketing. Say what you believe, show how you teach, and name exactly who your course serves and who it does not serve, right? Because doing this is going to be such a favor to both you and them. It means that nobody's wasting anybody's time, right? It also means that your customer service is going to be easier. It also means that your refund rate is going to be minimal because it was magnetic from the beginning. Someone immediately knew that what it is, who you are, what your course is, is either immediately for them or not for them. Okay, so would you like to see this put into action? Would you like to see this put into action? It's really hard for me because the chat has a little bit of a delay on it, so, um, I like try to say a question and then give you a few Let me get some water. So I told you today was gonna be a little bit meta. It's gonna be a little bit, gonna be a little bit like example in practice. So with your permission, I would love to do this with Art as an Educator for you. So I have a course, it is brand new, and I would love to show it to you and also give you an example of marketing that I feel is heartfelt and in pure integrity. Okay, permission to do so? Yes, yes, yes. So basically, if we go back to Monday when— oh my gosh, Tuesday— when I shared with you that I had 3 ideas, so plant-based nutrition, flower gardening, and surface pattern design, well, I was keeping a secret because I also had a 4th idea. My 4th idea was to turn the craft that you know into a course that people can learn from And an education business that supports your life. So what I'm going to do for you right now is I'm going to show you how I did what I've been teaching you all week to bring art as an educator to life. So for me, art as an educator, I had to score passion, skill, and demand. Passion— I'm so passionate about this. Our knowledge is meant to be passed on. I've believed it since I started teaching in 2014. I believe that it is your calling to pass on the knowledge that you have. It is how craft survives. Number 2 is skill. Well, I've got it. I have built— I've spent, uh, more than a decade building and teaching online courses. We have learned everything up one side and down the other. We have learned from mistakes and things done right, and we've optimized, and we've learned, learned, learned so much. And then demand. So you all have been asking me for this course for years. So I rated passion, skill, and demand a 5 across the board, which means that's check, check, check. I'm building this. I'm building this. So I am going to be showing you example of a signature course. So what we learned in this workshop was smaller than a signature course. It was a skill-based course or a project-based course. I told you that a skill-based course Is— sorry, a signature-based course is many, many skills and projects that are linked together to, um, towards a bigger transformation and identity change. So the identity change for this signature course is, I am an artisan educator. Now, to build Artisan Educator was a lot. It was too much for a slide deck, so I am going to share my screen, and what I have is a Google Doc. That is going to— it's not beautiful, and I really love a beautiful presentation. It's not beautiful though, it's informational. So I'm going to show you quite literally how I built what I have been teaching you to build all week. So, uh, sorry, I'm gonna apologize to your eyes already. But let me share my screen. Okay, we're going here. Can you see this? Okay. Do I need to maybe make it a little bit bigger? Let me check what this looks like. Let me just wait for you to tell me. Is this big enough? Can you see it? Okay. Do you want it a little bit bigger? How about that? Okay. So I use the same exact path, and this is what I Inside Artisan Educator. So all week you have been finding the class inside your craft, and now I'm gonna open up mine for you. So I built AE, Artisan Educator, around the same decisions that you have been making. So what to teach, who it's for, what changes for that person, and how to help them get there. And in just a few minutes, enrollment is officially opening for the first time ever, and I'm gonna be inviting you to join what we call our Founders Club. So as we walk through this course, I want you to keep your own idea beside you. You are about to see where it might live here. So let's go to what we did on day number 1. So day number 1, we had to find the overlap. My passion is in helping creatives build a life around the work that they love. I believe what we know is meant to be passed on. I also believe that we are allowed to want our work and our knowledge to support our life and be financially rewarding. financially successful. My skill is absolutely in building and teaching online courses and choosing the result and writing the curriculum and filming. The demand— so before I recorded Art as an Educator, I asked people what they needed help with, and their answers quite literally helped me shape this course. So I surveyed my audience. So my email list today is more than 300,000 people, and thousands of them responded, and I used their answers to literally build course that they were asking me to build. The idea that I decided to land on was to help artisans and creatives turn what they know into an online course and build a business around it. So step number 1 was to map the craft. So first I have to gather the ingredients and then decide what belongs on the map. So this is one very large map. So we listened to students, chose what to teach, named the result, planned the curriculum. curriculum, wrote the lessons, on and on and on and on and on. Each phrase contained decisions that have become familiar to me through practice, and my future student needs me to make those decisions visible and easier for them. The map is what gave me material, but the student's result tells me what to keep and what to get rid of. So the second step was to harvest the win. So skill-based, project-based, signature. So I already shared with you that chose signature, right? Um, so Art as an Educator connects all of those smaller skills and finished projects into one large transformation. Now, step number 3 was to name the student. Well, that's interesting because the student is you, my friends. I built this for you. I built this for the creative who knows their craft, um, is worth passing on and that they need a path to teaching it. So they have practiced long enough to notice things that beginner People ask them how they do it. They see the possibility of teaching, but the steps between that idea and a finished course feel fuzzy or scattered or overwhelmed. So they want their knowledge to earn beyond their hours in their day. They want to help other people, and they want to keep time for their craft as much as they can because that's what brings them joy. So this may be a painter or a quilter, potter, photographer, gardener, chef, designer, musician, dancer, writer, any practiced creative. Tell me, you know, it is incredible to see the categories that we've brought together. They do not need to arrive with an email list or a polished course idea or camera confidence. Those are things that we work on inside Artisan Educator. So they do need experience in the craft that they want to teach, and they do need to care for their future students, and they do need to be willing to do the work. Okay, step number 4 is to set the finish line. So my course promise is that Artisan Educator helps creatives turn their craft knowledge into a beautiful student-centered education offer that they can teach and sell and deliver and improve and repeat over and over again. So what does that look like in your hands? It is a chosen course, a really clear picture of your student, and a promise that you can explain easily. It is curriculum, lesson scripts, and a course experience that you are proud to share. It is a way to gather the right people and launch your course on ground that you own and fill it. So the plan is to launch and fill your course, and then a plan to support your students, deliver the course experience well, survey your students, get them the result that you promised, and then be able to repeat it again and again. Okay, so let's come down to step number 5, is to build the lessons. So the way that this works is that there are 6 modules. It goes from Discover to Craft to Create to Grow, Open Your Doors, and Sustain. Every lesson has a job. It earns its place. If it doesn't, it got kicked out. So day number 3, what we're talking about today, the opt-in, right, is gathering the people. Well, you're an example of it. So today we chose a useful first step that gives the right person a reason to raise their hand and say yes. So for Art as an Educator, we did 2 different things. Many of you have probably interacted with both of these. So the first is the Creative's Guide to Teaching Online. This was a free guide. Many of you have it, and it was a way to begin seeing how your craft knowledge could become education. The second is this very workshop, Teach Your Craft. So you choose a direction, you find your class inside your craft, and then you begin to map it out and gather your people. Tomorrow we're gonna learn how you can bring it to life with tech, with the tech part, the filming part. Its job is to help you experience true progress, whether you join us for Art as an Educator or not. This workshop stands on its own. So one of the things that we worked really hard to do was to build basically 3 different— I don't wanna say versions, but 3 different options throughout Art as an Educator. So you are here. You may have not be interested in building a business the size that I have, and I want to honor that. So you do not have to build that business. Artisan Educator includes 3 different build options. So they're called Simple, Custom, and Studio. Now Simple— so everybody gets all 3, but you get to choose which one you follow inside. So Simple is perfect for beginners. It does not sacrifice quality. It still gives your students a world world-class experience, but it is the simplest way to move about it. This is perfect for you if you are brand new to online teaching. Now, custom is when you may already have some experience, you are comfortable moving around the online atmosphere, and you might want to choose certain aspects of maybe your filming equipment or maybe your launch strategy or maybe some of your messaging, right, to build more of a custom offer. And then the third is Studio. So Studio is truly where we pull back the entire curtain and just give you everything that we've learned over the last 13-ish years. So after that, we build the curriculum. So the curriculum is 8 weeks of curriculum, 12 weeks of support through 6 modules. So we're going to go through them. The Foundations module is at the very beginning. It's called The Heart of an Artisan Educator. And so you can see the lessons here. It's welcome, it's why teach your craft, it's the 7 beliefs of an art as an educator, it is are you ready to teach, your story holds the clues and your path forward. So this is kind of a mini module that you get as soon as you join us in Art as an Educator. Now Module 1 is how you turn I have so many ideas into this is the course that I'm building. So if you join us in Art as an Educator and if you've done this workshop, Module 1 is going to feel like you've got like wind under your wings already. So you'll be teaching the— you'll be choosing the teachable idea. You will create your course concept. You'll do a much deeper student profile and a much deeper evidence stack for demand. You'll name your course and you'll claim the promise of your course. So these are the lessons inside of Discover. So we'll be talking about your niche, your ideal student avatar, the surveys that we use and how we gather demand before we produce. Then we move into Module 2, which is how to turn your know-how into lessons. So this is where we uncover your knowledge and work backwards into the curriculum and actually write the lessons. So we write them, we write the entire curriculum, all of your learning outcomes, your lesson scripts, your resource plan, These are the lessons inside Module 2. You're going to learn also like the theory behind online learning and how to really get incredible results for your students. Now Module 3 is when you create it, you begin to film it and give it a home. So this is where you build your course and you decide all of your tools. So you'll plan the filming, you'll set up your space. You will record it, you'll edit it, you'll create supporting materials, you'll build your course home. We also work on the experience— how your students find their way, see progress, and feel cared for. So lots goes into this module. You'll be learning again how to film at 3 different levels: simple, custom, and studio. We'll be teaching you how to do a course trailer, how to capture B-roll, how we do these things, what we do on set day, how we do tangible touchpoints, how we ship things to our students, how we create these moments, and how we design the actual course hub. Now, Module 4 is called Grow. It's kind of the, the much bigger version of what we're talking about today. So this is marketing. This is creating your message. It's really honing in on your free resource. It is everything you need to know about building your email list and setting up the opt-in and starting to collect emails, learning how content and partnerships and paid traffic can also help to bring people into your circumference. So these are the lessons. You'll map the path from stranger to student. You'll build proof with purpose. You will price your course in Module 4. You will, you'll learn how to use story-led marketing. And this is where you'll create the actual opt-in email list nurture sequence and learn how to grow organically. Organically. Module 5 is our module on launch. So this is when you make your invitation, you open the doors to your course. So you will build the offer, you will choose your launch model, you'll set your date, and you'll prepare your sales page and your emails. Now you'll learn how to teach a free event very similar to this, but on a bunch of different scale options. You'll learn how to answer questions, you'll learn how to welcome students, and understand what the launch tells you so you'll be able to track it and understand all the different moving parts. So these are the lessons in Module 5: bonuses and upgrades, your launch model, your launch math, um, your, uh, your pre-launch, what we do to help increase show-up, how you build your sales page, how you write your launch emails, how you make the invitation. Uh, so many different things to go through in this module. And then Module 6 is Sustain. So this is how to build support and boundaries, lead live calls with your community, celebrate their progress, gather student stories, and improve the course over time. You'll also look at the money, time, and systems that make teaching it again worthwhile. So this is really your delivery and support plan. So you'll learn how to increase the completion rate of your course. We care about that because we measure our success by the success of our students. So your students can't find success if they're not completing your course. So we teach you how we think about that, how we get students across the finish line, how we handle refunds and failed payments, how we do things like support our students with also protecting ourselves, how to hire and train support if that's something that you're ready to do, how to gather testimonials and build case studies, how to do an affiliate program, how to do scholarships, so many different things, how to do evergreen as well. So a huge part of this course are done-for-you tools and resources. So the lessons really teach you the decision, but the resources are kind of our way of handing this to you in a way that is ready for you to run with. So we have the done-for-you library. It contains more than 50 templates, planners, guides, and kits for you to use to adapt to your course, these are the things that Team Bonnie runs on. So it's all the surveys that we use, it's how we build our story pantry, it's how we decide what teaching format to use, it's our production planner that we use on film day, it's how we decide what opt-in to do, it's how we decide our content, it's our community kit, our community policies, it's our hiring policies, it's job descriptions, it's literally everything. Everything that we do. You're also going to get our writing studios. This is where the work really happens, where you're going to write your lessons. We're giving you our tried and true strategy and optimized nurture sequence templates, our launch email templates, our sales page template, our event page template, and our opt-in page templates. So these again are things that we have spent millions of dollars optimizing, and I, I, I want you to hear that we have spent upwards of $4 million optimizing these things via paid traffic. So we optimize, we A/B test, and we are giving you— at the end of all of that, we're giving you the most, uh, strategic version of those that we have found in the last decade. We're also giving you our swipe file. So again, our launch emails, our nurture sequences, our delivery emails, our support saved replies, our refund policies, the emails that we save to be able to help us do this and fulfill the work better, all of our failed payment, our hiring emails, and our graduation run of show. You also get our Launch Studio. So this is a forecast calculator, our timeline Builder, our Win with a View Planner. You don't know what that is yet, but you're gonna love it. Our Launch SOS Guide. So basically, if you launch and something goes awry, how to reverse engineer where it is broken, what's happening, and how to fix it. You're also going to get the Click-by-Click Toolkit, my friends. So this is toolkit video lessons that are more technical. So exactly how to set up your course platform, platform, exactly how to set up your checkout and payment plans, exactly how to set up your opt-in and start your email list, how to set up your waitlist, how to send your launch emails, how to edit your videos in iMovie or CapCut, or how to hire a video editor if you don't want to do it yourself, how to use Zoom for live trainings, and how to set up your community and affiliate programs. We also have a whole bunch of guides and calculators. So you'll get the gear guide, which is everything with easy-to-find links on all of the gear at, again, those 3 levels. So simple, custom, and studio, which is what we use today. You'll get the pricing calculator to price your course at, all of our hiring guides, our print-on-demand guide for when you want to send something to your students. How to do your trademark search, and where we get all of our creative assets from as well. Every lesson comes with what we call field notes. So field notes after the lesson is where I kind of crack open, uh, what it is that we really do, like behind the scenes. You'll hear from many people on my team, and we'll just talk about what works, what we've learned, what doesn't work. This is like a very much a behind-the-scenes portion of the lessons. And then we've also got incredible bonuses for this year's Founding Course. So the first is by Susan Yeats. It is the Paid Test Workshop. So this is an invitation if you've never taught in person before, how to teach in person, how to start earning right away, and also get feedback and ideas for your course. The next one is by Kate Handling. It is How to Curate Your Brand and Canva. So if you are not a designer and you're thinking, how do I design all the things like your logo and your course home images and the images for your sales page, this is all going to be handed to you in this bonus by, uh, by Kate on Canva. I am so excited to, uh, introduce Zaylie Barclay to you. Zaylie is teaching a very specific bonus on camera confidence. So getting comfortable showing up, how to, you know, get comfortable with hearing yourself on camera, watching yourself on camera, and finding a way to speak naturally on the screen. Miss Ashlyn Carter is teaching a bonus module on copywriting for creatives. This is going to help you organize your ideas and your voice for all of the messaging that goes around your course. My very own in-house marketing director, Amber Raver, is teaching a bonus on paid traffic. So you will learn how to use Meta ads for paid traffic when and if you want to, or if you're ready to. You'll understand a simple budget, how to set up Facebook and Instagram ads, and learn what to watch as you test. And then our lawyer, our lawyer counsel Alicia Suazo and her partner Paige Griffith, is teaching a bonus module on the legalities of creating and teaching. So you'll learn about Ownership, how students use your materials, their course names, the promises that you make, and the legal documents to address before you sell anything. So this is the experience, my friends. A good course needs so much more than information. Uh, students are going to get a gorgeous— I have it here, I'll show it to you when we come back— a gorgeous linen-bound workbook shipped to your front door. We're also going to teach students inside the course exactly how we did this, where we got it printed, how we manufactured it, in case they want to do the same thing for their course. You'll also get 8 weeks of the curriculum, 12 weeks of support, and lifetime access to the 2026 course. Now, we tested the entire course, so this year, it being the very first year, is all brand new. But what we did was work with a beta team of 6 students to go through the entire course ahead of time. So it has been tried and tested and improved from our beta course. You're going to hear from some of them on our landing page as well. And my friends, this is your invitation. You know your craft, and you have seen the decisions behind Art as an Educator. You know who I chose and why I chose them, and the promise and the belief that I have that this is work that is worthy of doing. I built it for people just like you. Now, this is the cost of Art as an Educator. Next year, Art as an Educator is going to be $2,997. I actually think that this course is a $10,000 course, and I don't say that lightly. I think that this course is built in a way to impact and change the trajectory of your entire life if you want it to. So I built it to be a $10,000 Course. Next year it is going to be $2,997. This year is our first year, and so we're giving a $500 discount only for this year for our founding class. So our founding class tuition is $2,497. Now you also have the option of a monthly payment plan or a six-month payment plan. There's also payment options like Klarna and Afterpay. Pay when you check out as well. Everything that we have opened together is included, so everything that you've seen here, all of the toolkit lessons, all of the swipe files, all of the bonuses, and the workbook are all included. Now, because you're here, you also have the ability to earn tuition towards it. So workshoppers only have been invited to get $100 off for every day that they complete. So that is earning you up to an additional $400 in earned credit. Today's word is ripple. Do you know why? Ripple is for the ripple effect that you are able to make if you decide to teach what you know and to impact the people that are in your life and your future students. You will create a ripple effect that you honestly will never know the impact of. And so today's word is Ripple. If you have collected all 3, you'll see that that jumps immediately to a full $400 off. So if you decide to join us, be sure to cash in the tuition. This is the decision that is in front of you. Enrollment is open right now through September 17th, and we begin class on September 21st. Everything is backed by a 14-day money-back guarantee, no questions asked. You can join us At bonniechristine.com/artisaneducator. I'm going to show you that in a second, but I also have a surprise to share with you. The surprise to share with you is that if you decide to join us by Monday at 11:59 PM Eastern, you are going to get our most robust launch debrief of both my first launch and our last launch. Okay, so this has been so fun to put together. My first launch in 2018 is incredibly impactful because I built it all by myself. I was a one-woman show. I didn't have any marketing budget. I didn't do any paid traffic. I had no ads. I had no team. I had no complicated funnel. And that course launch brought in $352,000. I have broken the entire thing down for you into a robust launch debrief. This is every single email that we sent word for Word. It is everything that happened from the lead-up to the, to the inside. Now, the second one that you're gonna get, which I have never given anyone. All right. So the only people— talk about feeling a little vulnerable, my friends. Um, the only person that I've ever shown any of this to is the mastermind that I'm in. Okay. So if you join us by the end of the day on Monday, you're gonna get our most recent launch debrief, which is an entire breakdown of a $5.1 million launch. This is everything that went into it. It is everything that we did. It is all the numbers. It is the 96 emails that we sent. This is not here to serve as a, this is what you're going to do. It is here to serve as an example of just what it looks like. I want you to devour it in the most interesting way possible and just see kind of like behind the curtains of what it takes to do such a thing and know that when you invest in Art as an Educator, that this is the amount of kind of resources, tools, and knowledge that you get to pull from in order to build your own. Now we're not going to spend too much time over here, but this is the Art as an Educator landing page that has all of the information in it. So this is the most beautiful version of what I just showed you. So come come spend some time on this page. There's just a couple of things that I want to point out. Okay, this is your calculator, so go have some fun on this section right here. So many of you told me that you had 20 people in your vicinity that you could see being students. At a $250 price, that's $5,000. At $97 $1,940. So you can kind of move this around and see how it changes. You can also choose your, um, you know, if you're from Canada or Europe or Australia, you can change your currency there as well. Okay, so go play with that. It's super fun. Um, this is an overview of the timeline and all of the modules. This is— you already know me— this is a deep breakdown of everything that's inside every single module. So I went through Pretty quick today, but come and take a peek at everything that we have in store for you here. This is a note from our beta team, so I won't— Its own course. I won't play it for you, but come right here, play this video, and meet our beta team. It's only about 4 minutes long, and it is really impactful about their experience with the Artisan Educator course. And then I just want to show you our workbook. Isn't she beautiful? So the workbook is starting to ship to everyone's doorstep all over the world. And then I want to make sure that you see the bonus modules. So these are our bonus modules. So the paid test workshop, curating your brand in Canva, camera confidence, copywriting, meta ads, and the legal side of creating and teaching Okay, so also you can meet our support team over there as well. That is waiting for you. The link is bonniechristine.com/artisaneducator, and we are so excited to kick off this year of the founding class. I think the other thing that's really interesting is that because it's the founding class, I am far and away going to be the most involved. I— this is my baby. It's my brainchild. It is everything that I have accumulated about online education, and so I am the lead in support, which means that I'm in the community every single day. I am supporting students firsthand, and it's going to be an incredible founding class. Okay, let's wrap. I want to make sure that you get the word for today, and then we're going to move into Q&A. So let me come to over here. You're all right. The studio word today, in case you missed it, is ripple. Okay, so ripple is in honor of the ripple effect that you have at your fingertips that you can create that will impact generations to come. My friends, your students need you to do this. Your students need you to teach your course, and I would be so very honored to do it with I believe that we're created to create, and with that, we're called to pass it on. Your craft, my friends, was never meant to end with you, and I would love to build it with you. Now, tomorrow we bring the teaching to life. I'm going to show you my filming setup. We're going to record a video live together. We'll take a full look inside Artisan Education. And then we're going to announce all of our giveaway winners as well. This is the time that I'm going to give you to ask questions. So we're going to move into the Q&A portion of the call. If you're on the hub, make sure that if you don't see it, all you need to do is refresh. There is a live— not alive— there is a Q&A button at the very top of the whole web page, and that is where you put your questions in for this part of the session. And we're going to go to just a small break. Break, and when we come back, I'll dive into your questions, and I'll stay until we get as many of them as we can answered. Okay, I'll see you back here in just a minute.

The all-time amount of money that I have made from education, and that number is this much away from two million dollars.

Completely. Oh, I messed that up. Hold on.

The all-time amount of money that I have made from education, and that number. is this much away from $2 million. Completely changed things for my business. I have built a team, I built my dream house, I live a very different life, and I absolutely associate it with that decision to explore education.

Hi everyone, welcome to our call today. I'm so excited to introduce you to Elizabeth Stuckey. Elizabeth, your world is stationery design. I can't wait to get into it. Please introduce yourself and tell us a little bit more about your industry.

My name is Elizabeth Stuckey, and I started my business entirely in wedding stationery. So I did custom wedding invitations for luxury weddings and really just kind of leaned into the luxury wedding space and focused entirely on stationery. And so that is kind of where I started. And at, you know, at a certain point I started leaning more into education.

Okay. So take me to the moment that you decide to start teaching this online. So you were running a successful stationery business, doing the design yourself. At what point did you consider teaching online? And tell me about that.

Yeah. So I was running my business doing just custom invitations and along Along the way prior to that, I had kind of explored different additional revenue streams because I wanted to try to grow my business and make more revenue. And the point in my business when I started thinking about education was when I was making about $200,000 to $250,000 a year in revenue. But when you're doing custom stationery, even when you're making that much money, you're not actually profiting nearly that much because it is a very high-cost business to run. So I was kind of just starting to get to this point where I felt like I cannot spend any more time working in my business. And the only way that I saw to make more money was to book more clients. And I just couldn't, I could not book more clients or else I would be working until 3 in the morning and I had young kids. That just wasn't an option. So definitely that kind of moment where I was like, I wanna grow, I want my business to create more freedom for me, but I don't want to work more.

Yes. Okay, so take me to the moment. Did— was online education always in the back of your mind, and what was your very first offer?

So first of all, you are the very first person who ever even like put a seed of education in my mind. It was way back when. It was in— it was in 2019, I think. I won a giveaway through Skillshare, a coaching call with you. And I got to have a coaching call with Bonnie one-on-one. I was a teacher, like I wasn't even really that well established in my business at all. I was barely making 6 figures at that point. And I got to have a coaching call with Bonnie Christine, who was very successful. And I was so excited. And you started inspiring me and telling me, you know, I think if you really poured into this, that you could make your whole teaching salary in one launch, or that you could really do this. And so I turned that into a branding course that I launched way back when, which I ended up just like totally scrapping. I mean, I actually had what I felt was a very successful first launch back then, but it was not my passion. But then let's kind of jump to where I decided to really go in with stationery as an education revenue stream for me. So of course I used to be a teacher, I love teaching, but the biggest thing that kind of made me want to start courses was this idea of being able to, first of all, like connect with people in the industry and have relationships with people outside of just my clients. But then also, you know, knowing that once I created a course, I could sell it and just grow in a way that's so much more scalable than when I'm trading time for money doing client work. So that would've been the end of 2022 that I decided, okay, I want to create a course that is for stationers. I wanna create a course that's for someone who wants to learn how to design stationery. And I knew I needed guidance. I knew I needed help. So I started looking for a business coach. And in my search for a business coach, I came across your mastermind. And that's when I joined the Mark Makers Mastermind. And just like absorbed everything from Bonnie Christine.

So, okay, some of that I didn't know. That was really fun for me to— do you remember what your first launch did? You said, I know it's, it's not—

I did, I did $12,000 in my very first launch. Um, and I think I had 800 people on my email list. Like, it was very micro little. And so it was kind of like just testing the water of like the concept of running ads and like trying to grow an email list and even like the idea of doing like a live webinar. I did all of that and it was, yeah, it was micro, but back then I was making $48,000 a year. So to like suddenly make $12,000 was still really exciting for me. And then once I'm ready to like revisit this with something that feels more aligned to like my zone of genius, I'm gonna be able to do it again and do it much bigger.

Okay, so you're making $48,000 as a teacher. Tell me what has happened for you since 2022, since you started teaching stationery.

So I joined Mark Makers in 2023, and my goal for that year was to make $300,000. The year before, I had made $250,000 from just stationery. So I wanted to basically break— make the same amount from stationery and make $50,000 in 2023 from my courses. And I made, in my first launch, I made $60,000. So in my Dream to Design, very first launch. And I will say that that course, like I would cringe the whole way through it if I watched it again. That is how big, I mean, I was filming it on my webcam on my computer, sitting in my living room desk, like facing a corner. It was super scrappy. $60,000 though. So like, I was like, okay, this is exciting. Yeah. And so then as I, after that launch, I built the Stationery Academy, which is my signature course. And my signature course that year made $175,000 in my first launch. So just that one year in 2023 from the education, I made $220-something thousand.

Yeah.

And ended up doing over $500,000. $500,000 that year when my goal was $300,000. In 2025, my launches went significantly higher. My Dream to Design launched at $130,000. My TSA launched at $250,000. And then in 2025 overall, we did over half a million, probably close to $700,000 in sales for just the education side of my business. So I guess one number that I can share with you because, you know, my business is complex with clients and stationery and education. So the numbers sometimes get mixed, but I can see the number of like the all-time amount of money that I have made from education. And it all started in 2023. And that number is this much away from $2 million. So in about 4 years, we are just about to break $2 million.

Wow.

So completely changed things for my business. I have built a team, I built my dream house. I live a different life, and I absolutely associate it with that decision to explore education.

Tell me more about what it has meant to you, about to your family. Tell me what your husband thought the first launch you did.

Yeah.

Um, yeah, and I know that it comes with financial freedom, but did you ever think you would be here when you were a schoolteacher?

Yeah, it could like make me emotional to think about. It's one of those things where it's almost like you feel like you're kind of hiding in plain sight. It's like, it's like people don't realize what's out there. People don't realize the opportunities that exist in this space of online education. And that, like, thinking about my husband and, you know, he works in education still. He's an assistant principal in a high school. And, you know, people like see our house and then they like see that he's a high school principal and then they're Wait, like, don't you just have like a little crafting business? And it's just like, like, people just don't, they don't know opportunities are there. And it's just like, I am always talking to people and just like thinking like, oh, well, you can make a course about that, or you could do, you know, a tutorial about that, because there's just so many things that people don't realize exist out there.

Yeah.

But specifically for me, this has opened so many doors for us as a family. It has allowed allowed us to build our dream house. This— we wouldn't live in this house if it weren't for the education side of my business, 100%. Um, it gives me so much freedom and time and flexibility to be with my kids. Like, we're just finishing the summertime, and it's been such a good summer for me to be able to just enjoy the time with my kids and not feel stressed about client work, to not feel stressed about deadlines and running around. And I don't think I could be anywhere close to where I am right now with just the, the client stationary side of my business.

Tell me about the impact that you've had on your students and what that has meant to you, because I think it's always, you know, I, I don't think we can shy away from like, we always do what we're doing to, to progress our career, and then it's like this moment where it's like, oh, this is really impacting people Well, I think something that you said at one of our mastermind retreats is that you said, we don't measure the success of a launch based on revenue.

We measure it based on the number of success stories. And that was like so enlightening for me. It allowed me to think like, of course, the more success stories you have, the more revenue you're gonna have too. Like both things come hand in hand. In hand. But when your focus as an educator is on the success of your students, me being able to really, like the way that you kind of gave me that foresight, because I had never been through a launch to think like, what can I create that is going to help anyone who buys this course to actually be successful with it? That was kind of like front and center, but there is no feeling like that feeling when you start getting emails from your students and you start to hear their stories and people will tell you their whole story, like they really will. And it's just like, I mean, I have actually cried reading some of the emails I get from some of my students who just like explain the way that taking my courses and adding this revenue stream for their family has changed their life or how they're going full-time in their business and they didn't even know how to use Adobe before they took my course. And just hearing those stories, it makes it It feels like it's, it's recenters all of it on the heart of why you're doing what you're doing. Because I'm not trying to trick anyone into buying my course. It is all about, I want to share this incredible craft and skill and opportunity and career path with someone and inspire them and help them to like experience the freedom and the creative alignment that I have.

have through my business. So think about someone who is so skilled at what they do. Maybe they are a teacher, maybe they are kind of doing the client work, um, and they're considering this. What advice would you give them?

So my number one advice would be to just take steps forward imperfectly and not hold yourself to the standard of perfection. I have seen so many people just hold themselves back because they expect it to be perfect. And honestly, I remember feeling that way too. So I gave myself permission to just do it simply the first time and just get something out there. And once you have it, it is so much easier to build and layer in and add the bells and whistles and explore the different creative marketing strategies and tools that you you can use as you relaunch or as you refilm the next year. But to allow yourself to just do it simply the first time and get something out there and to feel excited about it, accept feedback from your students, reflect on it, and then just make it better next time. Don't let perfection keep you from starting.

Okay, say it one more time for, for, for people. One more time.

Don't let perfection keep you from starting. I mean it.

Boy, do we have some good questions to dive into. I went and made myself some Throat Coat tea because I think I have talked more this week than maybe I have talked in the last, in the last year. But I'm hanging in there. My voice is holding up. That was Elizabeth Stuckey. She's incredible. And so, so far this week you have met Elizabeth. You have met— oh no, I'm gonna get them all confused— Bale Ansari yesterday. If you have enjoyed meeting the people— Oh, and Jennifer, who is doll making on Tuesday. If you have enjoyed them, I would love for you to go send them a message, maybe find them on Instagram, send them a DM, and just say thank you for sharing your story if it inspired you. There's about 7 different videos just like that, and I added them to our hub yesterday. So you can go dive in and also meet Amelia, who does Mothers Sew Best. You can meet Diane, who does the Chinoiserie. So lots of people for you to go dive in and meet who are doing this and doing it well and started exactly where you are as well. So my friends, I'm going to get through just as many of these as possible. I also just want to say welcome, welcome to those of you who have joined us in Art as an Educator already. I am so thrilled to walk this path with— walk this path with you. Um, Candy, welcome. Aaron, welcome. Miriam is here. Susan and Lori. Susan Susanna, Beth, and Janelle, and so many more of you. Thank you so much. We're so excited to do this with you. I also do just want to show you this. I showed it to you a little bit, but I think my— it was small. But this just arrived this week. It is the workbook for Art as an Educator, and it is gorgeous. It holds all of the work that you will do for your course. It's beautifully printed and tabbed. And it's— and I got one. I saved one for you. I've got one. It has your name on it. Okay, the first question is from Patty. Patty says, hi, Bonnie, this is amazing. Thank you. How does the program help one focus on the different strategies from the simple to the signature? But I think, Patty, you probably meant to say studio. So let's talk about simple, custom, studio. There was another question. That was similar. Maybe, maybe my team can highlight it for me, and I'll read it really quick. So I spoke about this a little bit yesterday. As you, as you will see, if you join us and you look at the first launch from 2018 to our most recent in 2026, you are going to see just how many layers are possible to something like this. And my My goal with this course is to, for the first time ever, truly be like completely transparent. Not that I haven't been transparent, but I've never, um, I've never had a way to share all of this information and resources and systems and processes and the way that we think and the way that we train our, um, customer service team. Like, we run a world-class business. I hope that you feel that. I hope that every time you interact with someone on my team, that you feel loved and cared for deeply, truly. We are here to do work that is impactful first and foremost. And so we just have a way, we have a perspective. We have a, we have a strong point of view on how things should be handled, how leadership should be handled, how customer service should be handled, how all of all of these things. So anyways, we just— we have a lot, and I'm really excited to, for the first time, like, have a place to share all of that. Um, my goodness, I got off track. So Simple Custom Studio. So my point is that there's a lot of difference between my first launch and our last launch, and I never want to assume that someone wants to come in and build a business the size of mine. However, I want to teach from the top so that if you you can. So I'm teaching from the top. And so how do I do that without overwhelming someone who is really here to, to teach their first course and they hope to make $10,000 this year from it, right? So, uh, the way that we did that was to differentiate at certain places inside the lessons. So again, everybody gets all of the lessons, but they're So the simple build has a specific color, and then the custom build has a specific color, and then the studio build has a color, but you're supposed to watch everything. And so the simple— you can choose simple build and still watch the studio build. Absolutely. It's just that if you would rather not, because it's going to overwhelm you, then you have permission to skip that. So here's what that looks like in practice. So for instance, like Foundations is for beginners. for everyone. But when we get, when we get to filming, okay, so wrap your mind around this. Over the years, I have used so many different filming setups. The studio that I am in right now cost $15,000. I am not about to assume that anybody wants a $15,000 studio. It took me more than a decade to get a dedicated studio. Do you want to see it? Let me see if I have anything embarrassing. Like, I don't think so. So don't let me— don't, don't get sick.

Okay.

But I'll show you around just very quickly. So this is my overhead camera, my overhead lights, my, um, all my gear over here. And then across the way, I've got more lights and a teleprompter and a big camera back there. But this is my computer, which I'm at today, and I'm just using a webcam. So I'm just using a webcam today, but I've got this big filming studio. I did not always have this big film studio. My goodness. I started with a webcam on a laptop in my living room, right? And so you can build at so many different levels. So I am giving students my full studio build, um, because some of you want it. Some of you want links to all of that that I just showed you. And so I've got the gear guide and the full step-by-step step setup. I also have one that is under $1,500. That's the custom build. And the simple build is under $100. So the simple build is what we are going— I'm going to show you tomorrow on Friday. I'm going to show you the simple build, and it does not sacrifice quality, my friends. It does not sacrifice good audio. It's just simple. So rather than professional lighting that you control, you're going to a window. And my friends, I used a window for 10 years. Window, window works. So like permission to not overcomplicate it until you want to. But, uh, if you choose the simple build and you come in and you're like, you know what, I'm ready to upgrade my camera, or I'm ready to upgrade to a secondary camera view, maybe you want face and hands, um, then you'll have the custom build to rely on. So these are builds that I personally use. I've got all the gear here. We can troubleshoot and talk through them anytime. Now you think about what that looks like when you get to a launch, right? So my first launch in 2018 was just me. I did not have affiliates. I did not have a workbook. I did not have a recording studio. I did not have any paid traffic, right? And I didn't even have like a, like a free event that led into the opening of the course or anything like that. And so that's a solid build. I mean, that is a solid experience. And so that is the simple build. Now fast forward to today, and we do all kinds of things like a scholarship program. This is for a Surface Design Immersion. So Surface Design Immersion is really our case study for art as an educator, because that's what I did, my friends. The craft came first, and I started to teach my craft, and by teaching my craft, it generated more than $40 million. So that is the case study. Like, what we have done with Surface Design Immersion is world-class, it's industry standard, and it's amazing. So, uh, today for that course, we do a scholarship program, we run a very robust affiliate, uh, program, um, we do mailers. So we have a, um, a big workbook and also like inspiration kit that goes with them. So there's so many different layers that can be Added to a launch, right? So you're gonna come in and decide at the beginning. Um, I mean, you don't have to decide, you can watch all of them, but you're gonna be able to choose, like, I'm gonna do the simple build, I'm gonna do a solid launch, but I'm gonna wait to add in the launch layers until I get a couple under my belt, which is our suggestion. But all of the information is there for you if you want it and when you're ready for it. Phoenix says, I love your name, uh, would you be going live during the founding course? So yes, I will be going live for deep Q&A calls, uh, once a week on Fridays. So if some of you are familiar with Immersion, and I go, I go live twice a week for 1 hour. For Art as an Educator, we're gonna do 1 call a week, but it's going to be a little bit So we're really going to come together and dig into what's coming up for you, what questions you have. It's going to be just like this. So all of the students will come on, they'll have submitted questions, and we'll just start going through them as much as we can. Now, uh, Nicole says, can you tell me more about the 12 weeks of support with the course, and can we ask questions to help build the course? So Nicole, this is what what that looks like. Uh, you're gonna have the weekly calls with me, okay? That— those are going to be on Fridays. Um, replays are always available if you can't come live. You can still submit your question, that kind of thing. Um, but also community. So we've got community for the course opening. Um, I'm not going to say the date because I might get it wrong, but very soon. Community is opening very soon. And, uh, what we'll do there is support in the community and on the lessons themselves. So all of the lessons have a place for you to ask questions directly on the lesson, um, in the comment area. And then we also have the community, so you can meet the support team over on the landing page. That is bonniechristine.com/artisaneducator, and you can meet all of us. So Amy Thakrar is going to be, uh, one of my right-hand supporters. Amy's incredible. She's been one of our experts and coaches in Surface Design Immersion for many years, and she's coming alongside me for my right hand in support. But I'm, I'm the lead on support. I'm not the lead on support for immersion anymore. I was for the first couple of years. I was a solo for the first year, and I was still the lead for a couple of years after that. But eventually you have experts that know the course just as well as you do. That's not the case this year. So I'm the lead on support for this founding class. For sure. Okay. Francine says, can Artisan Educator be completed on my own timeframe, or do I have to be available for certain classes? So the way that this works is that all of the lessons are prerecorded, and we are going through it module by module. So Module 1 drops on Monday, September 21st. And then you'll go— Module 1 is September 21st, and then Module 2 is the next week. And then we're going to have a break and have what we call Implementation Week. So that comes right after Module 2, which is when you're, uh, writing your curriculum if you're doing it in real time. Then we'll, uh— but everything else stays, right? So we're supporting, we're doing the live call, everything. You just don't have a new module for a week so that you can implement what you've learned so far. Then we do modules 3, 4, have another implementation week, and then we do modules 5, 6. Then we have 4 weeks of additional support. So 4 weeks of additional support on the lesson comments and in the community with myself and the support team. Um, at the end of those 12 weeks, what we do is everything goes to read-only, but you still have it. So you have lifetime access to the 2026 course. Okay, so you can go through it at any pace that you want. I, I don't— I wouldn't suggest this, but sometimes I take a course and I know that I'm not going to start it until it works for me. So I bought a, I bought a $3,000 course earlier this year, and I knew that I couldn't start it for about 3 months. And so I started it 3 months later, everything was already finished, but it was all there for me. And so I just started to go through it at my own pace and on my own timeline. You can absolutely do that if that's what you need to do. So there's nothing such as behind. If you, if you do what I just, uh, described, I didn't have any unanswered questions because everybody else's questions had come before me and had been answered. So I didn't run into any, any problems not being able to ask a question because they had kind of already been answered, right? So you can do that for sure. So again, at the end of the 12 weeks, what we do is turn the community and the course into what we call read-only. So it's all there. All of the replays are there. All of the comments are there. It's just nothing new can be added. Okay, Margaret, let me take a sip. Margaret says, if I already have several courses up and have students in them, is AE, Artisan Educator, still going to benefit I struggle with marketing and connecting to grow my student base. Yeah, Margaret, I mean, absolutely. I mean, we are 100% accepting people who have zero experience. So if you've never taught, um, but you have craft knowledge— so we are asking that you are knowledgeable in the thing that you want to teach, right? But aside from that, you don't need any teaching experience. However, if you do have teaching experience, you're going to be able to apply and really refine so much quicker. This is so funny because I— this is the first time I'm talking about this course, and so I'm so used to talking about Surface Design Immersion, and the equivalent question that we get is, what if I already use Adobe Illustrator? What if I already designed some? And I'm like, then you're gonna have so much fun. You're gonna come in and be able to implement and improve what what you're doing so quickly as opposed to building it from scratch, even though we're here to build it from scratch with you, right? Um, so the other thing that that makes me think is that, um, I took— yeah, this is a great example actually. So my favorite online course— ready? Um, my favorite online course is called The Membership Experience with Stu McLaren, and I took— I take it every year, but the first time I took it was in 2019, and I had had my membership for 7 years. So I had already had my membership. It was called Flourish at the time. It's now called Pattern Plus. And I had already had that membership with, I don't know, upwards of 1,000 members in it for 7 years. And I took this course that was really for someone who was just thinking about starting a membership. And my goodness, was I able to take what was being taught and implement it and refine and improve. And if you see my growth chart of my membership, it literally looks like this. Boom. I'm serious. I wish I had it to show you. My growth goes like this. Boom. And then that little boom was 2019 when I took the membership experience for the membership. And because I had something to work with, I was just able to like go in and refine the strategy and refine the messaging and refine what the— what it is that we were doing to help students succeed. So absolutely think that this is for you. Yeah, Stu is awesome. I was just— so Stu's— I started out just taking this course for him. I ended up in his mastermind later that year. And so this is going on 7 years in Stu's mastermind. So he was just in my ear this morning. Telling me that he was cheering me on and so excited for art as an educator. And I don't even know, he just pays attention. But not next week, but the next week I'm gonna be up in Canada seeing him for the mastermind and an event that they're doing for, for members. So anyways, we're big fans of Stu. Okay, this question is from Jennifer. Jennifer says, I currently have my website on Kajabi. Will your information, will your information discuss how to work with specific platforms? I would like to launch my course in Kajabi. Okay. And then team, can you highlight that other question for me that was about platforms? Let me see if I can find it really quick. It probably doesn't quite matter because I remember the question, but I like to call you by name. So there was another question also about, uh, what platform are we going to use? Okay, so hear me out on this. I have a viewpoint, I have a perspective. So I've been on many platforms. Um, I started— goodness, I'm not even going to tell you the name of it because I don't recommend it. I, I started on other platforms, and in 2018 I very painfully did what you call a migration. So I migrated all of my students and all of my members over to Kajabi. So if you've never heard of Kajabi, Kajabi is a course platform. Um, so I'm excited to talk to you about it because I'm a big fan of Kajabi. I'm a big believer in their platform and then their product because it's everything under one roof. So part of making this really easy is doing it as simply as possible. So under one account for Kajabi. That is what we recommend for the simple build is Kajabi. So we actually recommend Kajabi for all 3 builds, simple, custom, and studio, but we add certain layers as we go when our course is really asking us to, like maybe a custom community platform or a custom email service provider platform. But at its simple build, Kajabi does it all. So Kajabi can do your homepage, your email list. Um, yeah, so all of your emails, your opt-ins, your delivery of all of that. If you do an affiliate program, it can do referral links for you. Um, every one of my website pages, even my homepage, is built on Kajabi. I do them myself and I am not a web designer. So go look at my homepage, bonniechristine.com, is built on Kajabi and I did it myself because it's that easy. Um, so here's the thing. Thing. Uh, if you're not familiar with Kajabi, it's K-A-J-A-B-I. My team can drop a link in here because we're actually working with Kajabi, um, as well. So I reached out to them, I don't know, about 6 weeks ago, and I said, hey, I'm doing this thing and I'm going to recommend you. And so they said, why don't we work together? So we have worked with Kajabi to give students a 3-month special for you. You can start at any time, so my suggestion is probably start it once we get to the build, but it gives you your first 3 months of Kajabi for $99. And then you're also going to get all 5 of my sales page templates, so my landing page templates for my sales page, my opt-in page, my welcome page, my waitlist page, and my thank you page. Did I get them all? So literally the pages that we use and build, you're going to get instantly, and you can install them with a click of a button and then change the colors and pop your logo in. So all of our toolkit lessons are based in Kajabi. Now that is about less than 5% of this course, so you can absolutely come in and stay on a different platform if you're already on another platform and you love it, um, about maybe less than 5% of Artisan Educator is Kajabi specific. You got to know that because even though we recommend Kajabi, it's also what we know and we can, we can help with the most because we just know it like the back of our hands. It's not a requirement. Um, some people think that it's, it feels expensive. Um, so I, I don't even want to quote because I might have the price wrong. It's a— I don't want to, man, I hate doing this on the live. Um, I don't want to quote the price wrong, but the goal is that Kajabi pays for itself instantly. And like, you should be launching your thing and like far and away paid for your platform. And, uh, when you start to add up what it will cost to get a website host, then get a teaching platform, then get email service provider, then get like all of these other things, it's way more expensive. So Kajabi is actually really affordable for all of the things that you get under one roof. So we're a big fan. You can read more. Kajabi is $143 a month for up to 5 products. So that is correct. Thank you, Sharon. So $143 a month. So our special is $99 for 3 months. And so the whole goal is that by the time you start that, and by the time you're done with 3 months, you will have far and away paid for that subscription a long time ago. And what Kajabi does— Jasmine, welcome, I'm so excited for you— um, what that does is just give you a platform that you can scale on forever. So what I want to prevent for you is the migration that I had to do. So it is not fun to start on a cheaper platform or Scotch tape it together or piecemeal together some kind of like suite that delivers this, that, and the other. Having everything in one place where it just communicates perfectly with each other, and then all of your payments are taken care of in Kajabi— we, we're going to walk you through all of it, how to take payments too. I saw that question come in. It all takes place under one website, and, um, so it's well worth its For sure, and then we do have a little bit more information about that and our thinking about that over on this on the landing page for AE. But you can also again you can come in and stay on a platform that you're already on if you want to. Okay, great question. The next one is from Darcy. Darcy says, "Will we always have access to all three builds even if we pick?" one. In other words, simple for our course and then come back to do custom and Studio. So yes, you get all 3 whether you want them or not. They're yours and you can come back to them anytime. I am still not positive what I want to teach. Would this course still be worth it or would it be better to wait until I have a clear idea? So my goodness, this workshop was kind of like the smallest version of Module 1 that I could do. So in Module 1, we spend quite a lot of time really like identifying, validating, clarifying, and picking your course topic. We got to start there, right? Like you've got to build the right thing. We did some, we did some looking for demand on Tuesday, but in Module 1, we do what I call an evidence and stack. So we do like thorough research on whether or not you're building the right course. So you can absolutely come in. We will have many people come into the course still thinking through what they want to teach. Again, you got to noodle on it a little bit. But the cool thing is that once you understand the process, like you're kind of unleashed, like you can teach anything that you want. I mean, AE is a great example of that, right? Because I've got the systems, I've just never used it for art as an educator. So we're using the systems that we built for immersion and our other offers, but applying it to this new offer. So it's like once you learn how to teach online and how all of the things connect and work, then you can kind of plug and play the topic in when you want. Okay, Deborah says, can you repeat the bonuses and exactly what those mean, and will they be available after we sign up. So the bonuses— I might should share my screen. Yeah, the bonuses are for everyone. They're right here. So the bonuses come out with the module that they go with. So the first module that you're going to get is the paid test workshop. Now you don't have to do this. The way that I think about bonuses are like, they're optional. And so if you needed something to succeed, I put it in the course. But there's all these other things that like could be really, really great. So does everybody need all of these? No. And you get to choose, but you have all of them. So the paid test workshop is so that you can prove your course idea before you build it. So Susan has been teaching in person and online for more than 20 years. And she also teaches a bunch of different things. So she teaches sketching, printmaking, clay, sewing. She even teaches like linocut. So she's gonna show you how to plan, price, and fill a small in-person paid workshop, like 4 to 8 people. And then you'll be able to kind of test your idea. You'll be able to charge for it, or you can do it for free, and it'll help you start with some testimonials and some feedback around around your course. Then the next one is curating your brand with Canva. Some of you are designers and some of you will be designing your graphics and things in Photoshop or in Illustrator, but some of you are not. And so I didn't want to, I didn't want to make this a core portion of the course because not everybody needs it, but for sure I didn't want it to hold you back. So if you need to learn how to brand in Canva, you've got this bonus module and that's coming out with the module that it makes sense for. I think it's Module 2 or 3, might be 3. Camera confidence, perfect example, right? Like some of you don't need that, you're super confident. But I for sure did not want it to hold you back if you weren't. Ashlyn, copywriting. So Ashlyn has an amazing way about thinking about writing messaging. And specifically for creatives is her like zone of genius. Amber is our meta ad expert. So not all of you are going to want to run paid traffic, but it's really powerful and it can kind of pour fuel on the fire, if you will, once you have a course that's working. So Amber is going to teach you how to do that if you want. And then Alicia is going to be teaching— or Alicia rather is going to be teaching the legal side. So you're going to just have everything. So that comes out in Module 6, not before you need it, but right when you Meta ads comes out in our launch module because you don't need it before then, but you get it right when you need it. So that's kind of the— that's kind of the concept. Okay, the next one is from Zima. Says, in the Artisan Educator class format, do students interact live or behind the scenes to compare challenges In the AE class format, do students interact live or behind the scenes? Well, I don't, I don't think I quite understand your question, but this is how it's going to work. A module drops on Monday. You get to work through it at any pace that you want. The lesson has a comment area so you can ask questions or comment or connect there. But then you also have a private community. So private community is where all the students are together. You'll get to know each other. You'll give, you know, somebody will be like, what do you think about this course idea? Or what do you think about the name of this course? And people will be like, I don't know, I still don't know what the course is about. And you're like, ah, it's exactly what I needed to know because I got to make sure that, you know, it's clear. And so then the person will go away and be like, okay, what about this course name? And the person will be like, this is exactly what it is. And so it'll just be really amazing place to give feedback to each other, get to know each other. And of course, ask questions there as well. Um, we love our community. communities, and you're gonna be surrounded by other artisans, which is amazing. Okay, Tamara says, I'm worried about being successful. I know that sounds silly, but if I do gather the following and have the classes and coaching, I offer it and it overfills. How do I manage that? I know my, my parenting class will be highly successful. My art class will be more fun and way less hands-on, but the parenting idea will be the one that I have to watch out for. How do I manage it? Well, there's 2 ways to manage that tomorrow, tomorrow. But the first thing I would say is, uh, don't worry about it. Cross that bridge when we get there. Go make that problem and then we will fix it. We will figure it out. No worries. This is how I would figure it out. Number one is that I would cap your attendance if you were really worried about it. So let's say that you really feel like you could not support more than like 250 Well, you're going to say, I'm opening this to 250 people. The first 250 people to come in, um, get it. And that's just capped based on capacity. But the other way to do it would be to not cap, because I wouldn't suggest capping unless you really have to, and learn how to hire help. So hire someone to help you support, take the things off your plate that you don't have to do so that you can do only the things that only you can do, and then you don't have to cap your success and you don't have to cap the transformation that you're offering for your students. Okay, Marie says, what if you feel like you want to teach at some point but you're not sure if you want to quite yet? Would you still suggest taking this course right now? Well, Marie, I wish we were sitting together with a cup of tea together, because I can't make that decision for you. I would ask you a lot of questions like, what's holding you back? What's not right about right now? Does it feel like there's too much pressure? Does it feel like the timeline is too fast? We are for sure offering artist and educator year again, but we don't know when. I mean, for sure we will probably this time next year, but we haven't, we haven't put anything on the calendar yet, so I'm not sure. Uh, so I don't know if you feel like you're that far out, like you would want to just wait a year. Um, but it— but you would save some money if you decide to join us this year. So, um, yeah, I would, I would just want to probe a little bit more, like, how can I help you get clear about whether it's the right time or not. I would never pressure you into doing it if it felt like it was the wrong time, um, or you really, you know, it's not fun to feel like you're doing something and then feel this weight of like being behind or not doing the work. Um, but also permission to, to get the course and then do the work in January, right? Or like over the summer, or do it slowly and build kind of as you go. Many, many So yeah, tell me more, Marie. Tell me more. I am wondering if there was a way to take certain parts of this course instead of all of it. I do not think I will be in a position to use all of those metrics. So Libby, no, and that's really because it builds on itself. But we have built it in a way to keep it from feeling like you have to use all of those things, right? So you could come in and do the simple stuff And know that you've got access to that when you're ready for it, but not to let it overwhelm you or overcomplicate things in the meantime. But there's really no way— there's so much context that builds on itself. Like, there's really no way that you can start writing your messaging in Module 4 if you didn't do the groundwork in Module 1. So it very much is a through line that builds on itself. Beth says, knowing nothing about succeeding Hold on. In summary, how to build confidence to try? Well, we've talked about this a couple of times already, but the only way to build confidence is to tell yourself you're going to do something and then do it, and then you build confidence. So confidence is never built by waiting for it. Like, you don't get confident, and I think that we think we do. I think that we think if we wait long enough, We will build the confidence, but that's not how it works. You cannot stand on the edge of something and wait for confidence to arrive. The confidence comes in the doing. So when you get your hands messy, right, you know this from your craft, I'm sure. I'm not sure what it is that you do, Beth, but you know that if you are— if you are— if you do pottery, you cannot stand beside the wheel and watch it turn and gain confidence. You know that. You— it'll never come. You've got to get your hands dirty. You've got to get in there. You've got to center the clay, and you probably have to center the clay about 100 times before the confidence comes. But then finally, you throw the clay down and you center it right away because of course you can, because you're confident. And so the confidence comes in the doing. We cannot wait for it to arrive to begin. So we have to be willing to begin in spite of the confidence and trust that it will come because we're willing to do the hard work. Elisa says, it seems like the most successful courses all have a potential for the student to make money. What if my courses are just about learning a craft and not about giving the student a potential to earn new income? Can you talk about that? Yes, because that's not accurate. It is great if what you teach is monetizable, but it's certainly not a requirement. And so think about the things that people— like, why does someone want to learn something? Uh, for sure everyone does not want to monetize. In fact, many, many creatives monetize their craft and then they don't have a craft to do for joy. And so like I am currently paying to take pottery classes, and they are not— I ain't planning on making any money from them, and they're not promising me that I'm gonna make any money. They're not teaching me how to make money from it, right? But I'm, I'm learning it, and I'm paying to learn it because I, I want to learn how to do it. I want to have the hobby. I want to have the skill. I want to have the joy. And And so there's all kinds of different ways. Um, in fact, there's a question about pricing your course that we'll talk about, but part of pricing your course, like one, maybe one of 20 things, is do you teach something that is monetizable? It's a very small portion of what even goes into how to price your course. The bigger thing that you take into consideration is the So you will learn. So in AE, I teach pricing your course, and I have a course calculator that will teach you how to think about pricing. So you do not have to guess at the price. You do not have to go look to see what other people are pricing similar courses at. You get to literally take this quiz, and it will tell you the range of what your course is worth. Worth. But more so than that, you will be able to learn how pricing works. So this pricing calculator also tells you like the next thing to unlock. Like maybe if you had one-on-one feedback, you'd be in the next level, right? So the biggest weight on that price is the promise of the transformation for the student. And transformations do not always come with monetizing. So think about the health and wellness sector, right? So if you promise to help someone get healthy, right, so that's going to include losing weight, building muscle, understanding nutrition, they're going to pay you for that big time because of the transformation, not because it's monetizable, right? So you're thinking about it just a little bit wrong. I want you to expand your thinking and understand how many things people pay for that are not always about turning around and money with it. Yeah. Okay. Catherine says— oh, and then Bendis says, how do we price our courses and our memberships? So, uh, it's— I guess I kind of already answered it, but we have an incredible calculator, um, that will teach you how to think about pricing and also be really confident in how you're pricing. Um, because again, you You don't have to guess. You don't have to go see what— you don't have to go compare what other people are doing. And most of all, you don't have to price your course based on fear or what your gut is afraid of, right? You get to pay— you get to, um, you get to decide what you price your course at based on what your course delivers. Simple as that. So it's very clean, um, and, and very easy. Catherine says, how do— sorry, do you teach us how we can determine actual real profitability? So yeah, yeah, sure do, Catherine. I don't know how else to say that, but yes. So profitability comes in Module 6, which is when we really look at what happened. So what happened with the launch? What happened happened with, um, the course. Is there revenue coming in? Um, is there long-term revenue? Is there evergreen potential? And then how do you look at profitability? How do you, um, increase your profitability? How do you make sure that it is sustainable? And how do you make sure that it was worthwhile? Marcella says, how did you find the first 4,000 email addresses on your list? What did you do to acquire those initial emails so you can implement marketing strategies. So yeah, I— this is not, um, my suggestion today, but I'll tell you how I did it. I had a blog from 2009 to 2017-ish. Started it in '09. I can't really remember when I retired it, but I just had a little thing in the side of my sidebar that said join my newsletter. Newsletter. And it took 2009 to '17, took 8 years to build a list of 4,000 people. And that's all, that was my strategy. But I guess really the strategy was that I wrote, so I wrote blog posts. And when it's not really, I mean, I actually think blogging is having a bit of a comeback. It didn't do much for a while there, but it's having a bit of a comeback. But what blogging does is it enters you into a discovery platform. So you become very searchable based on your writing. And so when you are searchable, right, so like if you're here and you hate discovery channels, like you would— you do not want to be a content creator, you do not want to be on social media, maybe you could write. Because writing, like blogging or something like that, is a way to be discoverable. It is a way to have a heartbeat. It is a way for people to find you. But there's a better strategy than saying like, um, join my newsletter. So this is the strategy that I would say. I would write a piece about something. So let me see if I can, um, example gardening. Uh, let's say I write a piece on how to transplant your poppies. My poppies always die because they resist transplanting. This is probably a terrible piece. Just go with me. How, how, how to transplant poppies and they survive. Let's say I write that piece. Well, then maybe on that blog article, I have an opt-in that pops up that says like, learn my top 20 poppy, most resistant poppies. I've tested them all. These are the 20 that will survive in the Southeast and they will survive your transplant. So you're like, yeah, give you my email list for that. So you get your— you give me your email and I send you that list of the most resistant poppies. But then what you might not know is that I have a flower gardening class, right?

Mm-hmm.

So it's a discovery channel. And then someone is like, I've been waiting for you. Like I've been wanting to grow flowers. So you see how that works. It's like discovery, invitation, relationship, and then do you want? Like I've got knowledge in this area that would significantly help you. Do you want it? That's how that works. Mary says, let's say that I sign up and I'm doing this simple. All right, Mary, we're role-playing. Let's just say that Mary signs up and she's doing the simple route. About how much money am I going to need to anticipate spending outside of registration for this course in order to launch my own course? Great question, Mary. So it depends a little bit on what you have access to right now, but the simple film setup is under $100. It's like right at $100. Bucks, and we're gonna give away a whole bunch of them tomorrow, and I'm gonna show you what it is tomorrow. For sure, even if you wanted like a secondary camera angle, for sure you can film a really high-quality, good-looking course for under $250 if you wanted to add a second angle. Okay, so that means like face and overhead or over the shoulder. And then the only— I'm gonna try to— it's the first time I've had this question, it's the first time I've had answered. The only other expense that you will have is your platform. And if you don't have a platform, my suggestion is to start with Kajabi. It's the one. It's everything under one roof, and it will allow you to scale to the moon. All right, so I've scaled my entire business on this one platform. And that's, that's all. So My special with Kajabi for students is 3 months for $99. And by then, the goal is to like kind of time that to where you can build and launch within that 3 months. And then it should pay for itself. But after that, it's roughly estimated like $150 a month. But it should, should pay for itself by then for sure. Yeah, that's all. Great question. Kathy says, I love what you're sharing. I feel manipulative asking for money when others are offering part of what I want to teach for free. How can I overcome this? Okay, Kathy. Well, first of all, how do you even know? Was did you find out while you did your demand stack? Because other than that, you could just stop looking and then you wouldn't even know, and then you wouldn't have any food. Feelings about it. Um, secondly, what you have to offer is completely different from what somebody else wants to offer. And one thing that we'll talk about in AE is right fit. So some of you are right fit for me. You're— we're, we're speaking the same language. Um, I get you, you get me, you're excited. That's right fit. Some of you are like, I don't know, just— well, you probably— if, if you're not the right fit, you probably left by now. But for sure, some people who signed up for this workshop, you know, were like, nope, not what I'm looking for, I'm out. But they may still want to teach a course online. So now those people are going to look for someone else who's a right fit, and that's okay. Um, I don't have feelings about that because there's that— as it should be, right? So go find someone who is your right fit. So Kathy, what you bring to the table is completely different from what Christy brings to the table. So Kathy, what is your unique perspective? How do you teach? What do you think? What do you believe? What is your method? Um, and then be really confident about the transformation that it delivers. Now yesterday we learned the 7 different things that people pay for. They're sure there's more than that. I can't bring it up right now, but we know that people pay for speed, they pay for I can only remember one. They pay for speed. They pay for clarity. They pay for community. They pay for feedback. So you have to go listen to the rest of yesterday to remember the other ones. But they will also pay for like specific experiences. People will also pay for status, right? So this is, you know, not everybody will pay for status, but for sure some people will. Some people will pay for luxury. So you have to kind of think about what, what do people find valuable and what of those things align with you. So maybe status doesn't align with you, but maybe something like one-on-one feedback does, or community. So a way for people to do it with peer feedback or in a small group or something like that. Those are things that people will pay for, and they're also great ways to differentiate what you're doing from what other people are doing. Okay, Christy says, if your ideas for a project-based class share knowledge with a different U course. Okay, if your ideas— project-based class— okay. Okay, Christy's question is basically, if something you want to teach is a project-based class but it also is included in a signature course, how do you choose your content so that you don't disservice your student but also leads them to want more in the future? Okay, so I taught you this week some of the things inside Artisan educator. You know, I can't put like a percentage to it, probably like less than 5%. But for sure, some of the concepts are what I teach in AE. So nobody's going to be upset about that, right? In fact, hopefully, if you, if you came and you join us, it'll, it'll make you feel like this is not the first time I've heard this, you know, like, okay, I've heard this before. Now I'm going to implement it. I've got some ideas already. I've got to outline already. And if you don't join us, my hope is that you can leave this workshop without joining Art as an Educator and feel like you got tremendous momentum. Okay, tremendous momentum. If you don't, you know, that's like, that's my goal is to give you tremendous momentum, whether or not you join us in AE. So I don't— I think you're probably overthinking it a little bit. But you do want to make sure that your offers don't cannibalize themselves. So like, if you have a membership and a course, you would never want to put all of your course content in the membership because they kind of cannibalize each other, right? So there is that through line. So the through line is sequential, and you can have— we didn't cover that today, but you can have as many things on that through line as you want. So for instance, I have a mastermind. I have a HighLevel mastermind for 6 and 7 figure education, creative education businesses. I've had it since 2020. That's at the very top of my through line, right? It's like way up here. But then I have other things that are on the same through line that are coming down. So you want to give this kind of like stair-step ladder effect, which means that if you want to continue, like, let's continue, but also that each one is a complete win in and of itself. I hope that that was helpful, Christy. I would— it would be helpful to hear a little bit more about, you know, the exact offers and things. But all right. Says, I am under a tight schedule at the moment, and while I'm sitting aside, setting aside time to view the workbook and be as prepared and present as possible for the courses, I'm definitely not moving Moving at the pace. Is the more in-depth workbook self-guided course? Is there more in-depth workbooks? I don't really know if I understand this one. This workshop is a lot. It is like, what do you call it? Like an intensive. It's like an intensive. So we're here, you know, I almost called it a boot camp. Like, we're here to roll up our sleeves and get after it. But it is intense how much we're trying to cover in just a few days. That's why I hope you have felt like it was worth your time. But as soon as— if you decide to join us in AE, like, I mean, it is a lot still. I mean, doing this is a lot, but, you know, we work really hard to protect your time, to help you do it sequentially, and also to not make you feel like you have to do it so quickly. And then something like this workbook book is very much like lesson by lesson. It pulls you through one decision at a time. Okay, Alina says, will you teach us how to take payments for the course that we want to teach? Yes, absolutely. That's in AE. Shelley says, I'm so excited to see that I have so many classes I can teach under my belt. My question is, how do I decide which classes will be free and which ones will be paid? So Shelley, I would absolutely like literally draw a through line and start to place your different things. Your free content can be a mini version of your paid content. It can be a first step of your paid content. What else do I want to say there? I think you have to map it out, truly map it out and think through the steps in your mind of what would give someone, you know, this is actually a great way to do it. It's like, what would you want if you were learning this? What would you see that would absolutely earn your email address? If you were, um, developing an opt-in for your course, what could you see, run across, and be like, oh, I'm for sure signing up for that? And that's really how we think about everything that we do. Like, what would get us excited? What would get To show up? What would get us to give us their email address? What would get us to enroll or whatever? So you want to get excited. You want to have that like fire in your belly a little bit. And then always permission to like do a mini size or, or a part of, or a first step of. Okay, Reese says, I have a course I created creating a vision board, and it requires time for self-reflection. How do you handle this quiet time in class? Well, I've experienced a bunch of different options for this, Reese. So the way that you phrase this makes me think that maybe you're thinking you'll teach it live. If you teach it live, there's a whole movement of like co-working sessions. Have you ever done one? So a co-working session is literally like 2 people or a few people who get on and they're like, Hey, I'm gonna work on my Module 1, Lesson 2, 3, and 4. Everybody says what they're gonna work on, and then they turn their camera off, but they stay on. They work, and then they come back at the end of a block, 30 minutes or 45 minutes, and they show their work. And it's crazy, it works so good because it's just accountability, right? So you're not talking, you're not collaborating, you're just holding each other accountable. You're like, hi, I'm here. Told you I would be. I knew you were gonna give me a hard time if I miss it, so I'm doing my work. Set a 30-minute timer, and then everybody comes back and checks in and says, I did it. So that's a fun way to think about that. If it's prerecorded, you can just assign it. So like tonight, your homework is to set a 20-minute timer and do this exercise. Lisa says, do I beta test my course in a small group or build it and sell it right away? Way to a real cohort. So a couple of words in there. Cohort means a group of people going through an experience together. So if you come join us in Art as an Educator, you will be the first founding cohort, okay, if you haven't heard that word before. And then a beta— so this is actually the first time that I ever did a beta group, um, and I wanted to do a beta group because this course is so enormous. Um, and like, there's so, there's so much in it that I'm teaching for the first time that I very much wanted to make sure that it— the sequence of it made sense, that it resonated. Um, and so what we did, which I'm, I'm happy to share all about this, um, but it was the first time that I did it. So I waited a decade into my teaching career to even consider doing something like a beta group. So I don't know that I would suggest it. I think it's definitely like a studio build kind of level, um, but you could. There's certainly nothing wrong with it and only improvement to come from it. I would say, I would say though that most of the time your founding class, your first time you, you can do it, um, can be the test group. And maybe you do something like what I'm doing with Art as an Educator is you just Discount the first test group. You know, there's a little bit of like this is discounted because it's the first year. We're kind of in it together. We're gonna do you know I'm gonna be more involved than ever, and also like we'll be we'll be using this group like just to be clear, this group of founding artisan educator students like like they have to. they have to be the most successful ever. Like, I am all in on getting this founding group of students across the finish line because we've, we've got to validate everything. Like, we've got to validate that this is a path to success. It is a path to success, but like, this founding group of students is going to be like the, the most profound group of students. We are looking to make the most successful set of graduates of all time. So you— anyways, you can also do that. Oftentimes you call this founding group, founding class, founding member, and so you can always do a founding price to honor the fact that it's the first time as well. Okay, so Michelle says, where do we get an email list? So Michelle, Um, email requires something that we call an email service provider. So there's a bunch of different options. If you join Art as an Educator, we're going to suggest that you start with Kajabi and use Kajabi as your, as your email list provider. So it's really simple. Um, all you do is set it up. We, we've got a, a tutorial for that. And then, uh, you send a— we'll call it a landing page where someone can put their name email in and then sign up for something, and you send an automated email that delivers the thing, and that grows your email list on the back end. So if 20 people come and get your opt-in, then you've got 20 email addresses in your email service provider account. That's what we call building on land that you own, because of course someone can like unsubscribe, but you're not going to wake up to your email list platform gone, right? Like those— that doesn't happen. Something like Instagram could happen. Like I've got, I've got friends who Were launching, and they built their business on a platform, and the platform was down on their launch day. So super scary. So that's why we build an email list. And Kajabi is— Kajabi is not like a social media platform. It's like your email service provider. How we doing? I've got like maybe 4 more questions. I just thought I would hang out for as long as you want to tonight. So let me, let me get after it. Yolanda says, how does Artisan Educator use or recommend AI, if at all? So will students learn non-AI methods? So this is interesting. This is the first time that we're talking about it. What a time to be alive in 2026. So this is how we have approached AI. AI is here, and also AI is very divisive. So I have a really unique way about thinking about AI. So I'll share that with you. So Artisan Educator has no AI in it. So you are not prompted to use AI. You're also not forbidden to use AI. So in our culture at Team Bonnie, we do not— what's the word? I can't think of the word. We, we, we don't like shame. There's no AI shaming, right? So if you want to use AI, you use AI. But the course itself is built to bring you through the process as if you were learning a craft for the first time. You'll do everything by your head, your heart, and your hands. However, we do have an AI brain that we've built that you can add on to your experience if you want. So if you want to add on an AI experience, you can. But it is not a part of the primary course. So information will be about it after you join us. But if you want to add it on, what it is, is an app that is trained on all of the content. And here's, here's my way of thinking about it. AI is not allowed to think for us, it is not allowed to create for us. I never let AI think for me or come up with my original ideas or generate anything that should be original. Like, that's the creative stuff, and that's what I am here to do. However, AI can do things like summarize 1,000 survey responses for me. AI can take all of the videos that I've got to do and sort them into a filming guide for for me that goes like in order of what it should do. So I use AI as like a studio assistant to do the work that is outside of my zone of genius, to make things go more quickly, to summarize things, to research things, to process things. So we do have an AI hub that is trained on the content, and it will help you. It will also create a brain for you, so your course brain. It's completely optional, and we've kept it Outside of the core course on purpose, because we want to allow like a completely pure hand, heart, and mind version of AE, and then also meet people where they're at if they want to use AI with it as well. So it's completely up to you, your experience. Yeah. Okay. Jules said, so glad that it's an add-on and not part of it. I'm in the AI. AI haters club. I know, I know that we'll have a bunch of both, right? And so that's how we've addressed it is like, I, I do think using AI for what AI is good at is okay. And also that it should never replace the work that is truly ours to do, which is our thinking, our creating. So how, how can we do that? And we've built something really cool that will allow people to do it if they want. But they don't have to. Okay, Krista says, will you please tell us how to support our students with our very first class? Will they email us? We might not have a community or membership right in the beginning. So Krista, this is part of Module 6, but a decision that you will make earlier on as well. So I would not suggest letting students email you unless you have like 10 or 15. I very much like support being in a support place. So what this would look like if you join us and you do use Kajabi, you can do support on the lesson itself. So in the comments of the lesson, you can— Kajabi also comes with a community, so you can have a community right included with your Kajabi plan and support students there. We always suggest, um, of course we offer email support. So if someone has a tech issue or a billing issue or they need you know, a little bit more like one-on-one, of course we, we have a customer support team, but we also give you in Module 6 our support training, um, how we handle things like refund requests, um, how we handle also how, how we protect ourselves, like how we set up boundaries, um, how we protect ourselves from, you know, support can be Emotionally, you know, bearing. And so we've just learned so much about protecting our students, protecting us, protecting our community, and writing really solid community guidelines and things like that. So there's a lot to that, and we absolutely cover it. Okay, last question is from Kaylin. She says, how much time do we need to plan to commit? minimum each day or week to be a successful student? Um, okay, so this is, you know, all I have to go on is our— is what I think and our beta team. So, um, here, let me just actually do some math. I'm gonna— this is gonna be really rough math. I don't need my calculator. Um, let's say each module— this is not exact, okay? I'm I'm just, I'm familiar with, with them. So I'm doing some back of the napkin math. Okay, let's say a module is about 6 hours worth of content to watch and consume if you watch it at 1x speed. Okay, so you'll get a module every week. And then after 2 weeks, you get an implementation week, after 2 weeks, you get an implementation week. And then of course, you have them them forever. So it's that amount of time plus your implementation time, and implementation time is going to vary greatly based on, you know, if you're brand new to online, if you have some experience, if you're teaching a course with 10 lessons in it, or if you're doing a signature course with 150 lessons in it. So implementation time is completely based on individual student experience, but I would say at minimum 6 hours to consume a week plus implementation time if you want to stay like, you know, in real time with us. But don't forget that you've got those extra weeks as well. Okay, my friends, I think that was just about all the questions that we could get to. Tomorrow, say a prayer for me because I'm going to be showing you a live tech setup and it's going to go great. And then we're also going to celebrate you. So what I would love to have you do is share your work with us in the community. Please share with us what you're working on. Share with us the craft that you are going to teach. Share with us any, any amount of work that you can. If you've outlined it, if you've thought about the name, if you thought about an opt-in, come share it with us. I'm gonna be sharing as many of those as I can during the live session tomorrow as well. And if you're still here with Me. Um, I'll tell you a little secret. We're going to announce giveaways tomorrow, but I've got some extra giveaways to give to anyone who joins us live. That's all I'll say. Over and out. Good night. Bye.