Irresistible What Do You Do Statement Template
The PDF is a step‑by‑step workbook created by Anna Kitney (Anna Kitney Coaching & Mentoring) to help women‑focused service providers craft a concise, high‑impact transformation statement – the “What do you do?” sentence that instantly conveys the client’s desired outcome. It begins by defining a four‑question framework (who you help, their current problem, the measurable outcome, and the unique method) and explains three levels of statements (action, result, identity). The workbook then guides users through a problem‑solution exercise, urging them to list urgent client problems and corresponding solutions across love, health, and career domains. It instructs users to pinpoint an ideal client, articulate the client’s current reality in the client’s own language, and plug these elements into a core template and a premium template. An eight‑quality checklist (simple, emotional, specific, results‑oriented, urgent, doable, conversational, acknowledging) is provided to test the statement’s effectiveness. The guide includes calibrated example statements for money, purpose, energy, confidence, and sales, as well as before‑and‑after rewrites that illustrate the shift from generic service descriptions to magnetic transformation statements. Finally, a self‑rating tool lets users score their statement against the eight qualities, interpret the score, and iterate toward a “magnetic” statement. The workbook is positioned as a branding and marketing tool for premium‑positioned coaches, healers, and leaders.
Topics
Four‑Question Framework for a Magnetic Transformation Statement
Introduces the core questions (who, problem, outcome, method) that a statement must answer in one sentence.
Three Levels of Transformation Statements – From Action to Identity
Explains the progression from a basic “what you do” sentence, to outcome‑focused, to identity‑focused statements that position premium brands.
Problem‑Solution Mapping and Urgency Identification
Guides users to list three client problems, craft opposite‑side solutions, and assess urgency by checking if the problem keeps the client awake at night.
Defining the Ideal Client and Their Current Reality
Encourages specificity beyond “women,” using vivid client language to describe the pre‑engagement pain state.
Eight‑Quality Checklist for Statement Landing
Lists the criteria (simple, emotional, specific, results‑oriented, urgent, doable, conversational, acknowledging) to evaluate statement effectiveness.
Self‑Rating Tool and Iterative Scoring System
Offers a scoring grid for the eight qualities, interprets total scores, and advises next steps for refinement.
Brand Positioning Narrative – From Symptom to Identity
Frames the workbook’s overarching message that premium brands sell the client’s future identity, not just outcomes or services.