This document is a concise cheat sheet template for designing client offers. It guides the creator through five key sections: (1) Niche definition using the "3 S's"—Specific Person, Specific Problem, and Specific Way (unique mechanism); (2) High Level Promise, which combines a clear Outcome, a Container (timeline) and a Guarantee; (3) Pillars, a set of 3‑5 core steps or components that will be delivered to fulfill the promise; (4) Fulfillment/Delivery, a brief outline of how the service will be executed and onboarded (e.g., one‑on‑one coaching, on‑demand course, group calls); and (5) Pricing, illustrated with an example price point of $12k. The sheet is intended as a planning resource for consultants or service‑based businesses to craft compelling, structured offers.
Topics
Niche Definition via the 3 S's
Specifies the target market by identifying a Specific Person, a Specific Problem they face, and a Specific Way (unique mechanism) to solve it.
High Level Promise Structure
Frames the core offer promise by stating the desired Outcome, the Container (timeline for delivery), and a Guarantee to reduce risk.
Pillars as Client Success Framework
Outlines 3‑5 key steps or components that will be delivered to ensure the client achieves the High Level Promise.
Fulfillment & Delivery Blueprint
Briefly describes the engagement model, onboarding process, and delivery format (e.g., 1‑on‑1 coaching, on‑demand course, group calls).
Pricing Example and Positioning
Provides a sample price point ($12k) to illustrate how the offer can be monetized and positioned.