Alexandra Dennett

I lead emerging platforms and media transformation at Ralph Lauren, where I've spent the last several years steering the brand into new digital territory, most notably building its NFT, Web3, and blockchain strategy from the ground up. Before Ralph Lauren, I ran media and digital content at NARS Cosmetics across paid social, influencer, and CRM, and earlier in my career I bought digital media at OMD for Estée Lauder. Ask me about Web3 and NFT strategy for luxury brands, emerging media at Ralph Lauren, and influencer and paid media playbooks.