how to start a coaching business now part 1 brendon burchard
Part 1 of a practical guide (notes/transcript) for launching and scaling a paid coaching business by Brendon Burchard. It centers on four overlapping principles coaches must model and sell — Vision, Necessity, Rhythm, and Tenacity — and provides concrete go-to-market advice: product ladder (1:1, group, subscription), content rhythm, program lengths, session structure, pricing guidance, and outreach tactics. The document mixes motivational framing, step-by-step operational tactics (e.g., free sessions, application flows, Calendly use), and specific performance targets for coaches.
Questions this document answers
$200–$400 per hour (and advice: do not charge by the hour).
3-month, 6-month, or 12-month programs.
60 minutes (CHPCs should always have 60min strategy sessions).
Aim toward $100,000 per year for a 12-month program client.
Five clients (as a CHPC you only need 5 clients to make 6 figures per year).